Digital Marketing Manager

Experience:
4–7 Years

Job Description
–Digital Marketing Industry: Real Estate Function: Digital Marketing

Location:
Bangalore and Hyderabad Role Summary Responsible for planning and executing end-to-end marketing activities for real estate projects, from project understanding and positioning to launch, lead generation, collateral management, channel partner engagement and performance reporting.

Key Responsibilities
 Understand location, market, product, amenities, specifications, USPs, competition and target audience.  Develop product positioning, campaign concepts and quarterly marketing plans with budgets.  Coordinate with creative and digital agencies for brochures, flyers, site plans, unit layouts, walkthroughs, videos, PR ,newspaper ads and digital creatives.  Manage project launch activities and ensure all collaterals and communication are accurate and delivered within TAT.  Plan and monitor Google, Meta, YouTube, portals and other performance marketing campaigns.  Develop creative video concept and execution short reels , podcast , influencers for all marketing platform.  MIS Dashboard, Impressions ,Track enquiries, lead quality, CPL, site visits,



enquiry-to visit ratio ,A/B Testing and campaign performance  Coordinate website, landing pages, CRM, API, chatbot and marketing automation requirements.  Support Channel Partner workshops, CP kits, presentations, communication and brokerage/incentive plans.  Coordinate with Sales & Pre-Sales teams for sales presentations, scripts, product training and customer communication.  Manage site branding, experience centre, sample flat, scale model, hospitality and customer-facing collaterals.  Prepare project/campaign-wise analytical reports and quarterly marketing reviews.  Monitor marketing budgets, vendor performance and ROI.  Account management/Developer Management. Qualification & Skills  MBA/PGDM – Marketing preferred.  4-7 years of real estate marketing experience.  Solid project coordination and analytical skills.  Good understanding of digital marketing, CRM, real estate sales funnel and marketing collaterals.  Excellent communication, presentation and vendor-management skills.  Strong attention to detail and ability to manage multiple activities simultaneously.

📌 Digital Marketing Manager (Bengaluru)
🏢 NKlusive
📍 Bengaluru