12 Nov
|
BEAUTYLAND INDIA
|
India
12 Nov
BEAUTYLAND INDIA
India
Company Description BeautyLand India Pvt Ltd is a 360° solution partner for beauty and skincare brands, combining strategy, customer experience, and performance marketing to drive growth. The company focuses on data-driven innovation and a “Connected Marketing” approach that integrates channels, audiences, and insights. BeautyLand is growing at 2x annually, offering an environment that values experimentation, measurable impact, and brand-building excellence. Team members collaborate closely with leading beauty and skincare brands to design and execute marketing programs that deliver both immediate results and long-term value. Role Description This is a full-time remote role for a Paid Media Manager. The Paid Media Manager will plan, execute, and optimize paid campaigns across digital platforms, including social media, search, display, and emerging channels, with a focus on beauty and skincare brands. Responsibilities include developing media strategies aligned with brand objectives, managing budgets, monitoring performance, and continuously testing creatives, audiences, and bidding approaches. The role involves collaborating with internal teams on campaign briefs, ensuring consistent messaging across channels, and preparing clear performance reports and insights for stakeholders. The Paid Media Manager will also stay current with platform updates, industry trends,
and competitor activity to refine the paid media approach and drive continuous improvement. Qualifications
• Robust skills in media planning and media strategy to design and manage effective multi-channel paid campaigns.
• Excellent communication skills to collaborate with internal teams, stakeholders, and partners, and to present campaign performance clearly.
• Knowledge of new media platforms and trends, with the ability to leverage emerging channels for brand growth.
• Experience with public relations or coordination with PR efforts to support integrated marketing campaigns.
• Proficiency in major advertising platforms (e.g., Meta Ads, Google Ads, YouTube, programmatic), campaign setup, and optimization.
• Strong analytical skills, including experience with performance dashboards, A/B testing, and data-driven decision-making.
• Demonstrated ability to manage budgets, forecast performance, and maintain ROI or ROAS targets.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Experience in beauty, skincare, or consumer brands is an advantage.
• Ability to work independently in a remote environment, meet deadlines, and handle multiple campaigns simultaneously.
📌 Paid Media Manager (India)
🏢 BEAUTYLAND INDIA
📍 India