About the Role
We’re looking for a strategic thinker and execution-driven Team Lead – Influencer Marketing who can lead end-to-end influencer campaigns while managing a team. This role requires a solid understanding of digital culture, creator ecosystems, and performance-driven storytelling.
Key Responsibilities
1. Strategy & Planning ● Lead influencer marketing strategies across brands and industries ● Build data-backed campaign plans aligned with brand objectives (awareness, engagement, conversions) ● Identify the right mix of creators (macro, micro, nano) based on campaign goals ● Stay ahead of trends, platform updates, and creator economy shifts 2. Campaign Management ● Oversee end-to-end execution of influencer campaigns ● Ensure timelines, deliverables, and budgets are managed effectively ● Collaborate with internal teams (creative, media, account management)
● Troubleshoot and optimize campaigns in real-time 3. Client Management ● Act as the main POC for clients on influencer mandates ● Present strategies, reports, and campaign insights ● Build strong relationships and drive upsell opportunities 4. Team Leadership ● Manage and mentor a team of influencer executives/strategists ● Delegate tasks, review outputs, and ensure quality control ● Build processes and frameworks to scale influencer operations 5. Reporting & Analytics ● Track campaign performance using key metrics (engagement rate, reach, ROI, conversions) ● Derive insights and provide actionable recommendations ● Present post-campaign reports with clear storytelling ● Experience working on large-scale or integrated campaigns ● Exposure to performance marketing + influencer integrations ● Familiarity with influencer tools/platforms
📌 Influencer Marketing Lead (Mumbai)
🏢 Schbang
📍 Mumbai
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