Performance Marketing Lead The role will own end-to-end performance marketing strategy, campaign execution, media budgets, analytics, attribution, and conversion outcomes across B2C and B2B segments. A key focus will be driving measurable growth through centralized brand campaigns and hyperlocal campaigns across centre network, in close partnership with franchise partners, Sales, and business teams.

Key Responsibilities
· Develop performance-marketing strategies for student acquisition, admissions, walk-ins, and franchise expansion.
· Manage media budgets, channel mix, forecasts, and acquisition KPIs across brands, courses, and geographies.
· Lead campaigns across Google Ads, Meta, Microsoft/Bing, YouTube, Performance Max, Display, Demand Gen, and remarketing.
· Run centralized brand campaigns and hyperlocal campaigns for centres.
· Optimize the funnel from leads and counselling to centre visits and enrolments.
· Generate and qualify B2B franchise enquiries, supporting meetings, evaluations, and closures.
· Partner with Sales, Admissions, CRM, Technology, and franchise teams to improve lead quality and conversion.
· Own GA4, GTM, Meta Pixel, Conversions API, UTM governance, CRM integration, and offline conversion tracking.
· Improve landing-page conversion through A/B testing, form optimization, and mobile experience.
· Use AI and automation for optimization, creative development, lead scoring, reporting, and nurturing.




· Lead the performance-marketing team, manage agencies, and report spend, ROI, risks, and growth opportunities to leadership. Required Skills
· Expertise in Google Ads, Meta Ads, Microsoft/Bing Ads, Performance Max, YouTube, Demand Gen, and remarketing.
· Strong command of GA4, GTM, conversion tracking, attribution, UTM governance, Looker Studio, Excel, forecasting, and CRO.
· Experience with CRM/lead-management systems, lead scoring, marketing automation, APIs, and CRM-to-ad-platform integrations.
· Proven ability to manage large budgets, multi-channel campaigns, multi-brand portfolios, and multi-location acquisition programs.
· Robust stakeholder management, agency leadership, franchise/partner engagement, and team-building capabilities.
· Practical experience applying AI tools to media planning, optimization, creative, analytics, and automation. Desired Profile
· Bachelor’s degree in Marketing, Business, Technology, or a related field; MBA preferred.
· 10–15 years of digital/performance marketing experience, with demonstrated success in high-volume B2C lead generation and B2B acquisition.
· Prior experience in education, EdTech, vocational training, professional education, retail, or franchise-led businesses is an advantage.
· Track record of improving cost per lead, cost per enrolment, funnel conversion, franchise acquisition efficiency, and marketing ROI.

Location:
Mumbai

📌 Performance Marketing Lead (Mumbai)
🏢 Aptech
📍 Mumbai