About Good Monk Good Monk is a fast-growing D2C Nutrition & Food-Tech brand focused on helping families bridge their everyday nutritional gaps through clean, clinically backed nutrition products. We are building a disruptive nutrition brand that makes nutrition simple, accessible and convenient through innovative products and consumer-first communication.

About the Role
We are looking for a results-driven Influencer Marketing Manager to own and scale influencer marketing initiatives at Good Monk. The ideal candidate should have hands-on experience in identifying and managing creators, negotiating commercials, developing compelling content scripts, executing campaigns and driving measurable business outcomes. This role requires someone who understands the D2C ecosystem, has a strong creative mindset, is comfortable working with influencer marketing platforms and can independently manage campaigns from ideation to performance analysis. We are particularly looking for candidates who have worked with D2C, FMCG, Health & Wellness or consumer-focused brands.

Key Responsibilities
1. Influencer Strategy & Campaign Execution
• Develop and execute influencer marketing strategies aligned with brand awareness, engagement and business objectives.
• Identify, evaluate and onboard relevant micro, macro and celebrity influencers across Instagram, YouTube and other relevant platforms.
• Own end-to-end campaign execution, from influencer discovery and briefing to content delivery and performance tracking.
• Build scalable influencer programs across relevant categories, audience segments and geographies.
• Manage campaign budgets, deliverables, timelines and commercial negotiations. 2. Content Strategy & Script Development
• Develop compelling influencer briefs, scripts, hooks, storyboards and content directions.
• Write engaging scripts in Hindi and English, with a strong understanding of regional and audience-specific communication.
• Ensure influencer content aligns with brand positioning, messaging and communication guidelines.
• Work closely with creators to improve content quality, storytelling and audience engagement.
• Drive multiple content formats, including Reels, Shorts,



YouTube integrations, product reviews and UGC. 3. Influencer Discovery & Relationship Management
• Build and maintain a strong database of influencers and content creators across relevant categories.
• Evaluate influencer authenticity, audience demographics, engagement quality and brand suitability.
• Establish long-term relationships with high-performing creators, talent agencies and influencer networks.
• Identify emerging creators and new opportunities to strengthen the brand's influencer ecosystem. 4. Campaign Performance & Analytics
• Track and evaluate campaign performance across reach, impressions, engagement, views, hook rate, hold rate, CTR and conversions.
• Measure influencer campaign effectiveness and identify opportunities to improve ROI.
• Maintain campaign dashboards, performance trackers and monthly reports.
• Leverage influencer marketing tools to identify creators, assess audience quality and track campaign performance.
• Identify high-performing influencer content for UGC amplification and paid advertising. 5. Cross-functional Collaboration
• Collaborate with Brand, Creative, Content and Performance Marketing teams to align influencer campaigns with overall marketing objectives.
• Coordinate with the performance marketing team for content amplification, whitelisting and paid collaborations.
• Work closely with internal stakeholders to ensure timely execution of campaigns and marketing initiatives.
• Stay updated on influencer trends, social media algorithms, competitor activities and emerging content formats. Mandatory Requirements
• 2–5 years of hands-on experience in Influencer Marketing with a D2C brand, FMCG company, consumer brand or influencer marketing agency.
• Strong understanding of influencer marketing,



creator partnerships and social media ecosystems.
• Proven experience independently managing end-to-end influencer campaigns.
• Robust scriptwriting and content development skills in Hindi and English (Hindi proficiency is mandatory).
• Experience negotiating influencer commercials, managing campaign budgets and deliverables.
• Hands-on experience with influencer marketing platforms such as Qoruz, KlugKlug, CreatorIQ, Upfluence, Winkl or affable.ai.
• Strong understanding of campaign performance metrics, influencer analytics and ROI measurement.
• Excellent communication, coordination and project management skills.
• Ability to manage multiple campaigns simultaneously and deliver within tight timelines. Good to Have
• Experience in D2C, FMCG, Nutrition, Health & Wellness or Food & Beverage brands.
• Experience working with performance-driven influencer campaigns.
• Understanding of Meta Ads, UGC amplification and influencer whitelisting.
• Experience building and scaling creator communities or long-term influencer programs.
• Understanding of D2C business metrics, consumer behaviour and digital marketing funnels. Ideal Candidate Profile We are looking for someone who is:
• Creative and understands what makes content engaging and shareable.
• Strong in storytelling, copywriting and developing compelling content hooks.
• Commercially sound with strong negotiation skills.
• Data-driven and focused on measurable campaign outcomes.
• Proactive, ownership-oriented and comfortable working in a fast-paced startup environment.
• Well-organized with strong execution and stakeholder management capabilities. Why Join Good Monk?
• Opportunity to build and scale the influencer marketing function for a fast-growing D2C nutrition brand.
• Direct ownership of campaigns and visibility across leadership.
• Opportunity to experiment with new creator formats, content strategies and marketing initiatives.
• Work with a passionate team in a high-growth Nutrition & Food-Tech ecosystem. Interested candidates can apply with their updated resume and relevant influencer campaign portfolio/work samples.

📌 Influencer Marketing Manager (Bengaluru)
🏢 GOOD MONK (Superfoods Valley
📍 Bengaluru