Job Description
Position: Marketing Manager – Senior Living

Location:
Munirabad, Hyderabad Department: Marketing & Brand Management Reports To: Marketing Head About Amaya Amaya is a premium active senior living community by Vera Vita Living LLP, thoughtfully designed for a generation redefining what it means to grow older. By bringing together hospitality, healthcare, wellness, community and thoughtfully designed residences, Amaya creates an setting where residents enjoy independence, purpose and complete peace of mind. Role Summary The Marketing Manager – Senior Living will be responsible for planning, coordinating and executing marketing initiatives to strengthen brand awareness, generate quality leads and enhance the market presence of Amaya Senior Living. The role involves managing digital and offline campaigns, social media communication, marketing content, promotional activities and customer engagement initiatives in coordination with the sales team and external partners. The ideal candidate should have strong execution and coordination skills, creative thinking, analytical ability and experience in marketing, preferably in real estate, hospitality, healthcare, luxury residential projects or senior living.

Key Responsibilities
· Plan and execute marketing activities in line with the brand strategy, business objectives and lead generation requirements.
· Coordinate integrated marketing campaigns across digital, print, outdoor and other relevant media platforms.
· Manage day-to-day digital marketing activities, including social media platforms, website updates, SEO, SEM, paid advertising and online promotions.
· Generate quality leads through relevant marketing channels and ensure timely coordination with the sales team for follow-up.
· Ensure consistency in brand messaging, communication guidelines and marketing materials across all platforms.
· Coordinate the development of marketing collaterals, brochures, presentations, videos, advertisements, newsletters and promotional content.
· Organise and coordinate promotional activities, events, exhibitions, open houses,



networking programmes and customer engagement initiatives.
· Support the development of partnerships with healthcare providers, corporates, senior citizen communities, wellness organisations and other relevant stakeholders.
· Conduct market research to understand customer preferences, competitor activities, industry trends and opportunities in the senior living segment.
· Work closely with the sales team to understand lead requirements, track lead quality, review campaign performance and support lead conversion.
· Coordinate with external agencies, creative teams, digital marketing partners, media houses and vendors to ensure timely execution of marketing activities.
· Assist in preparing and monitoring the marketing budget, ensuring effective utilisation of resources.
· Track marketing performance through KPIs, campaign analytics, lead generation reports and brand engagement metrics.
· Suggest and implement innovative marketing ideas to strengthen Amaya's position as a preferred premium senior living destination.
· Ensure all marketing communications reflect the organisation's values, premium positioning and commitment to senior living.
· Prepare marketing activity plans, campaign reports, MIS and periodic performance updates for the Marketing Head / Management.
· Coordinate with internal team members and guide marketing support staff, agencies and vendors to achieve planned marketing objectives. Qualifications & Experience
· Bachelor's degree in Marketing, Business Administration, Mass Communication or a related discipline. An MBA or postgraduate qualification in Marketing will be an advantage.
· 5–8 years of relevant experience in marketing, digital marketing, brand management or business development,



preferably in real estate, hospitality, healthcare, luxury residential projects or senior living.
· Experience in coordinating and executing marketing campaigns, promotional activities and brand communication initiatives.
· Hands-on experience in digital marketing, social media management, lead generation and integrated marketing communications.
· Experience in coordinating with external agencies, vendors and media partners, and supporting marketing budget management.
· Experience in premium residential projects, retirement communities, hospitality or senior living will be an added advantage. Skills & Competencies
· Good coordination, team collaboration and people management skills.
· Excellent communication, presentation, creative thinking and organisational abilities.
· Good understanding of digital marketing platforms, social media, SEO, SEM and performance marketing.
· Ability to coordinate brand communication, marketing campaigns and customer engagement activities.
· Ability to analyse campaign data, track KPIs and prepare performance reports.
· Good vendor coordination, budgeting support and campaign execution capabilities.
· Proficiency in digital marketing tools, CRM software, Microsoft Excel, PowerPoint and marketing analytics platforms.
· Strong interpersonal, networking and stakeholder coordination skills.
· Ability to manage multiple priorities, work independently and deliver activities within defined timelines.
· Professional integrity, accountability and a commitment to maintaining the organisation's brand standards. Compensation Compensation will be competitive and commensurate with qualifications, experience and demonstrated capabilities. Performance-linked incentives and other benefits will be offered in accordance with the Company's policies.

How to Apply
Interested candidates may share their updated resume with the HR team at [email protected], mentioning "Application – Marketing Manager – Senior Living" in the subject [email protected]

📌 Marketing Manager– Senior Living (Hyderabad)
🏢 Amaya Senior Living
📍 Hyderabad