About the Role
We are looking for a proactive, field-savvy Sales HR leader to own the people agenda for our offline business across all regions. You will partner with the National Sales Head, Regional Sales Managers and Retail leaders to drive hiring, performance, engagement, retention and compliance for our 1000+ store network, distributors and field sales organization.

Key Responsibilities
• Sales Business Partnering: Partner with the National/Regional Sales, Retail and Operations heads on org structure, span of control, manpower planning and people strategy across all regions. Act as the single HR point of ownership for the offline business.
• Regional HR Governance: Lead and guide regional HR/TA spoc (or HR executives) and ensure consistent processes, policies and service levels across zones.
• Talent Acquisition & Onboarding: Own hiring plans for field sales, store and supervisory roles (ASM, Area Managers, Store Managers, Beauty Advisors, Sales Officers). Drive hiring speed, quality of hire, offer rollout, induction and onboarding.
• Sales Performance Management: Drive goal setting, appraisal cycles and calibration; align KRAs and incentive schemes with sales targets. Coach managers on feedback, PIPs and performance conversations.
• Incentives, Compensation &

Advantages:
Design and administer sales incentive plans, salary reviews, promotions and benefits. Ensure accurate and timely incentive payouts in coordination with Sales Ops, Finance and Payroll.
• Employee Relations & Engagement: First point of contact for grievances and escalations across regions. Handle disciplinary matters, investigations and conflict resolution. Run field connects, skip-level meetings, recognition and sales contests.
• Retention & Attrition Management: Track attrition by region, role and manager; identify hotspots, design retention interventions,



conduct exit interviews and manage full-and-final settlements. Page 1 of 2Senior Manager – Sales HR (Offline Business, Pan-India)
• Learning & Development: Identify training needs with sales leaders; coordinate product, selling-skills and leadership programs; build talent pipelines and succession plans for frontline and first-line managers. Compliance & Policy: Ensure pan-India compliance with labour laws (PF, ESI, Shops & Establishment Act of respective states, POSH, Gratuity, etc.). Implement HR policies uniformly and support audits and statutory filings, including third-party/contract manpower compliance.
• HR Analytics & Reporting: Build MIS and dashboards on headcount, attrition, productivity, hiring, engagement and incentive cost. Share insights and recommendations with sales and HR leadership.
• Travel & Site Support: Travel to regions, stores, and distributor locations (up to 3040% as per business needs) for field connects, grievance handling, audits, recruitment drives and trainings, per company travel policy. Key Requirements
• MBA/PGDM in HR (preferred) with 6–8 years of experience, including 3–5 years as an HRBP/Sales HR in retail, FMCG, beauty or consumer business.
• Proven experience managing HR for a pan-India offline, retail or field sales organization
• Strong knowledge of hiring, performance management, employee relations and sales incentive structures Sound understanding of Indian labour laws and multi-state statutory compliance
• Experience leading or guiding a small team or regional HR spoc
• Strong analytical skills; proficiency in Excel and HRMS/HRIS tools; ability to build MIS and dashboards Excellent communication, influencing and stakeholder management skills
• Maturity, confidentiality and sound judgement; comfortable in a fast-paced, ground level environment Location Andheri, Mumbai (with regular travel across regions)
• Location
- Andheri

📌 Senior Human Resources Business Partner (Mumbai)
🏢 Pilgrim
📍 Mumbai