Job Title: Performance Marketing Executive/Senior Executive

Location:
Netaji Subhash Place
- Recent Delhi

Experience:
2–3 Years

About the Role
We are looking for a Performance Marketing Executive/Senior Executive to join our growing D2C team at MARS Cosmetics. This role will focus on hands-on execution and optimization of Meta and Google Ads, driving revenue growth on our website while maintaining efficient ROAS.

Key Responsibilities
• Plan, execute, and optimize Meta (Facebook & Instagram) and Google Ads campaigns (Search, Shopping, Display, YouTube.
• Track daily performance across CPC, CPA, ROAS, CTR, and conversion rate.
• Manage campaign structures, audiences, creatives, and budget
• Coordinate with creative teams for ad copies, hooks, and creative
• Run A/B tests on creatives, audiences, and funnel
• Monitor website performance using GA4, Meta Ads Manager, Google Ads, and Shopify analytic




• Optimize product-level campaigns (best sellers, launches, offers
• Prepare daily/weekly reports with insight
• Stay updated with platform changes and best practice

Requirements:
• 2–3 years of hands-on experience managing Meta & Google Ads for D2C or e-commerce brands
• Strong understanding of performance marketing funnels
• Experience with catalog ads, remarketing, and lookalike audiences
• Familiarity with Shopify, GA4, and conversion tracking
• Strong analytical skills and proficiency in Excel/Google Sheets
• Experience in beauty, fashion, or lifestyle brands is a plus What We’re Looking: For:
• Execution-focused mindset
• Comfortable with daily optimizations
• Performance-driven and ownership-oriented
• Ability to work in a quick-paced D2C environment

📌 C Performance Marketing Executive (India)
🏢 MARS Cosmetics
📍 India