JOB DESCRIPTION
SOCIAL MEDIA EXECUTIVE Company: Healthy Master Industry: FMCG
- Food & Healthy Snacks Department: Marketing

Job Type
Full-Time

Experience:
2-4 Years ABOUT HEALTHY MASTER Healthy Master is a growing FMCG brand focused on healthy snacking, dry fruits, millet-based products and nutritious food options. We are looking for a creative, proactive and result-oriented Social Media Executive who can independently manage and grow our social media presence. The ideal candidate should have a strong creative mindset, hands-on content creation and editing skills, influencer marketing experience and the ability to make data-driven decisions. We are looking for someone who can take ownership, think beyond conventional content ideas and turn creative concepts into engaging social media campaigns that strengthen our brand and drive business growth.

KEY RESPONSIBILITIES
1. Creative Thinking & Content Strategy
• Develop fresh, innovative and engaging content ideas that capture audience attention and strengthen brand identity.
• Think creatively to develop content around healthy snacking, food, lifestyle, nutrition, products, festivals and trending topics.
• Identify viral trends, trending audio, memes and content formats and adapt them creatively for the brand.
• Develop monthly social media content calendars aligned with brand objectives, marketing campaigns and business priorities.
• Create compelling content hooks, captions, headlines, scripts and storytelling concepts.
• Continuously experiment with new creative formats and ideas to improve content performance. 2. Independent Social Media Management
• Independently manage daily social media activities across Instagram, Facebook, YouTube and other relevant platforms.
• Take complete ownership of content planning, creation, editing, scheduling, publishing and performance tracking.
• Maintain consistent brand communication, tone and visual identity across platforms.
• Ensure regular content publishing and timely execution of planned campaigns.
• Proactively identify opportunities to improve the brand's social media presence without requiring constant supervision. 3. Content Creation, Video Editing & Designing
• Independently create and edit engaging reels, short-form videos, stories, carousels and static creatives.
• Must have hands-on experience in video editing using CapCut, Adobe Premiere Pro or similar tools.
• Possess basic graphic designing skills using Canva, Photoshop or similar tools.
• Develop engaging product videos, promotional creatives, UGC-style content and brand storytelling videos.
• Understand visual storytelling,



editing techniques, transitions, sound selection and content formats that drive engagement.
• Convert creative concepts into high-quality social media content with minimal dependency on external resources. 4. Influencer Marketing & Collaborations
• Identify, research and approach relevant food, fitness, lifestyle and regional influencers.
• Independently manage influencer collaborations, including outreach, negotiations, briefing, product seeding and content delivery.
• Plan and execute influencer marketing campaigns and User Generated Content (UGC) initiatives.
• Build and maintain an influencer database for long-term brand collaborations.
• Coordinate with influencers to ensure timely content delivery and adherence to brand guidelines.
• Track influencer campaign performance, reach, engagement and overall effectiveness. 5. Data Analysis & Performance Optimisation
• Monitor and analyse social media metrics, including reach, impressions, engagement rate, follower growth, video views, watch time, shares and saves.
• Make data-driven decisions to improve content strategy and overall social media performance.
• Identify high-performing and underperforming content and understand the reasons behind their performance.
• Conduct competitor analysis and identify new opportunities for content and audience growth.
• Prepare weekly and monthly performance reports with actionable insights and recommendations.
• Continuously optimise content formats, posting strategies and creative approaches based on performance data. 6. Campaign Planning & Brand Growth
• Plan and execute social media campaigns for product launches, festive seasons, promotional activities and brand-building initiatives.
• Work closely with the performance marketing team to develop organic content and creative assets that support paid campaigns.
• Develop strategies to increase brand awareness, followers, organic reach, audience engagement and website traffic.
• Coordinate with internal marketing teams to ensure smooth execution of campaigns.
• Stay updated with changing social media trends, platform features and audience behaviour. REQUIRED SKILLS & QUALIFICATIONS




• 2-4 years of hands-on experience in social media management, preferably in FMCG, Food, D2C or E-commerce.
• Strong creative thinking and ideation skills with the ability to develop fresh, engaging and shareable content.
• Ability to independently manage social media accounts from content planning to execution.
• Hands-on video editing experience using CapCut, Adobe Premiere Pro or similar software.
• Basic graphic designing skills using Canva, Photoshop or similar tools.
• Proven practical experience in influencer identification, outreach, negotiation and collaboration management.
• Strong understanding of Instagram, Facebook and YouTube algorithms, trends and audience behaviour.
• Good analytical and numerical skills with the ability to interpret data and make informed decisions.
• Experience with Meta Business Suite and social media analytics.
• Excellent copywriting, content planning and communication skills.
• Ability to manage multiple projects, take ownership and meet deadlines independently. KEY PERFORMANCE INDICATORS (KPIs)
• Consistent execution of the monthly social media content calendar.
• Growth in organic followers, reach and brand awareness.
• Improvement in engagement rate, shares, saves and audience interactions.
• Reel performance, including views, watch time and audience retention.
• Quality, creativity and consistency of published content.
• Number and quality of influencer collaborations executed.
• Performance of influencer and UGC campaigns.
• Quality of data analysis, reporting and implementation of insights.
• Contribution to social media-driven website traffic and brand growth. IDEAL CANDIDATE PROFILE We are looking for someone who is:
• Creative First: Always thinking of current ideas, concepts and ways to make content engaging and shareable.
• Self-Driven: Takes complete ownership and can independently manage responsibilities without constant supervision.
• Hands-On: Comfortable creating, editing and designing content personally.
• Data-Minded: Understands numbers, analyses performance and makes decisions based on insights rather than assumptions.
• Collaboration-Oriented: Has practical experience building influencer relationships and executing collaborations.
• Growth-Focused: Constantly looks for ways to improve content quality, audience engagement and brand visibility. This is a hands-on, execution-oriented role, not just a social media account management position. We are looking for someone who can think creatively, execute independently and use data to drive continuous improvement.

📌 Social Media Executive (Bengaluru)
🏢 Healthy Master
📍 Bengaluru