Experience:
2–5 Years Employment Type: Full-Time Work Mode: Work from Office

About the Role
We are looking for an AI-first Growth Marketing Executive who leverages modern AI tools to drive measurable marketing ROI across outbound and performance marketing. This is not a conventional marketing role—we're looking for someone who uses AI extensively across outbound campaigns, content creation, LinkedIn marketing, campaign optimization, and go-to-market (GTM) initiatives. The ideal candidate should have hands-on experience in at least two of the following areas: Performance Marketing, Outbound Marketing, Organic Growth, or GTM execution, while demonstrating advanced AI tool adoption in day-to-day marketing workflows.

Key Responsibilities
• Plan and execute AI-powered ROI-driven marketing campaigns.
• Manage and integrate CRM platforms to track leads, automate workflows, and optimize customer journeys.
• Build and optimize LinkedIn outreach campaigns.
• Execute and optimize paid marketing campaigns (Google Ads and LinkedIn Ads, amongst others).
• Develop AI-assisted marketing assets, including emails, landing pages, blogs, ad copy, and social media content.
• Support Go-To-Market (GTM) initiatives for products and services.
• Analyze campaign performance and continuously optimize ROI.
• Work closely with Marketing leadership,



Sales and Business teams to improve lead generation and conversion.
• Experiment with recent AI tools and automation workflows to improve marketing productivity. Required Skills
• 2–5 years of experience in Growth Marketing, Digital Marketing, Performance Marketing, or GTM.
• Hands-on experience leveraging AI-powered marketing tools such as Clay, Apollo, Instantly, Smartlead, Lemlist, Jasper, Copy.ai, HeyGen, or similar platforms to automate and optimize outreach, content creation, campaign management, lead generation, and creative design as part of day-to-day marketing activities.
• Experience working with IT Services, SaaS, B2B Product, or Technology companies.
• Strong understanding of lead generation and marketing funnels.
• Experience executing both paid and organic marketing campaigns.
• Excellent analytical and communication skills. What We're Looking For We're looking for someone who:
• Uses AI as a core part of their daily workflow rather than just for basic content generation.
• Loves experimenting with new AI marketing tools.
• Has a data-driven mindset.
• Is comfortable working in a fast-paced technology environment.
• Is looking for accelerated learning and complete ownership for their work

📌 AI Digital Marketing Executive (Gurugram)
🏢 BigStep Technologies
📍 Gurugram