About the role

Location:
Bengaluru (in office) | Reports to: Head of Growth PayGlocal is an RBI-licensed cross-border payments platform (PA-CB) helping Indian businesses accept payments from customers worldwide. We've grown our inbound channel 3x in the last 6 months, and organic is the next engine we want to build. Search is changing fast. Buyers now discover brands through Google, through AI engines like ChatGPT, Perplexity, Gemini and Google AI Overviews, and through communities and creators on YouTube, LinkedIn and Reddit. As Lead, Organic Growth, you'll own how PayGlocal gets found across all of it, and how that discovery turns into pipeline. What you'll own
• Organic strategy: set the roadmap across search, AI engines and communities, with clear targets tied to pipeline.
• SEO: technical health, on-page, content and authority building for high-intent payments and cross-border keywords.
• AEO: make PayGlocal the brand AI engines cite and recommend, and track our share of voice against competitors.
• Community and creator-led discovery: build presence on YouTube, LinkedIn and Reddit through creators, founders and practitioners our buyers trust.
• Content engine: own the editorial calendar with product, sales and leadership, turning domain depth into content that ranks and converts.
• Measurement: attribute organic to leads and revenue in HubSpot, report weekly, and double down on what works.
• Team and partners:



hire and manage writers, freelancers and agencies as the function scales. What we're looking for
• 3+ years in organic or content-led growth, ideally in B2B, fintech or SaaS
• A proven record of growing organic traffic and pipeline, with the data to show it
• A clear point of view on how AI engines pick sources and how that changes discovery
• Hands-on with Search Console, GA4, Ahrefs or Semrush, and a CRM (HubSpot preferred)
• Experience building community or creator-led distribution, not just publishing
• Comfortable setting strategy and doing the work yourself
• Clear, concise communicator who backs claims with numbers Nice to have: experience in payments, cross-border trade or exporter audiences; experience using AI tools to speed up research and content workflows. What success looks like in year one
• Organic becomes a top source of qualified inbound leads
• PayGlocal is consistently cited by major AI engines for core cross-border payment queries
• An active presence on YouTube, LinkedIn and Reddit that drives measurable demand
• A repeatable content engine and a small team or partner bench to run it Why join
• Own a channel end to end, with direct access to leadership
• A complex, high-intent category where outstanding content still wins
• Momentum: our inbound channel is already up 3x in 6 months

📌 Lead, Organic Growth (Bengaluru)
🏢 PayGlocal
📍 Bengaluru