KEY FUNCTIONS / RESPONSIBILITIES MARKETING BUDGET AND PLAN
• To prepare annual marketing plan including marketing budget for all products and new product in line with Business objective.
• To work with Business Development team in portfolio planning for recent products and therapeutic areas.
• To track variance against the annual marketing plan and ensure monthly marketing MIS is prepared on time.
• To prepare annual calendar for all seminars and events in brand building.
• To prepare plan for continuous medical education (CME) for Provis products through doctors’ seminars and conferences. BRAND MANAGEMENT
• To develop market strategy to ensure effective product placement with respect to market opportunities.
• To analyse competitor’s products to identify opportunities/threats.
• To develop marketing plans for assigned products with detailed activities with help of Business Head and Sales Head.
• To ensure preparation and design of brand communication for the doctors
• To ensure all collaterals and promotional material are printed/purchased and dispatched on time and within budget.
• To ensure appropriate communication during cycle meeting to the sales team on brand positioning and changes in product information
• To be responsible for seminars, events collateral materials and other marketing communication on time and within budget.
• To ensure implementation of brand strategies through sales team by close monitoring of activities in the field and ROI.
• To analyse ROI of marketing initiatives by tracking increase in number of prescription,
increase in revenue, and other indicators both from Internal audit process and external market surveys. NEW PRODUCTS LAUNCH
• To prepare new product launch plan.
• To analyse market survey data before launch, build a business case for positioning, take a buy in of senior leadership team and prepare detailed activities for the launch.
• To ensure that new products are competitively positioned through innovative and differentiated marketing plan.
• To coordinate with market agencies for all activities related to launch for on time and within budget delivery. SALES SUPPORT
• To support sales with on time product information, displays, collaterals as per the quarterly plan.
• To work with sales on understanding key customer feedback and incorporate same in product feedback to R&D;/Senior Mgt Team.
• To jointly work with sales team on the field to gather direct feedback on products, marketing initiatives etc.
• To work with sales to develop key opinion leaders for Provis products.
• To ensure on time product information and training to the sales team on new product launch. OTHERS
• To drive I-Pro club activities as per plan for key doctors.
• To coordinate and organize meetings for Medical Advisory Board.
• To work with cross-functional teams in driving day to day activities.
• To ensure team is motivated and regular feedback is provided for development of the team. EDUCATION AND EXPERIENCE 12 + years of experience of sales and marketing in pharmaceutical business. MBA with specialization in marketing