B2B Sales Manager, Offline (GT & MT) Legend of Toys | Bengaluru, India | Reports to Business Head

Location:
Bengaluru, India Function: B2B Sales
· GT & MT (Full Ownership) Compensation: ₹18
- 22 LPA WHO WE ARE Legend of Toys (LOT) is a full-stack D2C toys brand. We design and manufacture RC cars and drones where each product has a personality, a name and a backstory. We're building a brand from India that competes on identity, not price. Our products aren't just toys; they're collector-grade, character-driven machines built to feel like they belong in a movie. We're now expanding offline in a serious way. Our goal is to build a strong presence across General Trade (GT) and Modern Trade (MT) channels across India, and to do that well we need someone who genuinely knows how the trade works, builds lasting relationships, and can make our products move off shelves. THE ROLE This is a full-ownership, high-impact sales role. You'll own LOT's entire offline B2B business, building and managing relationships with GT distributors and MT buyers, driving channel revenue, and owning the P&L; for the trade business. You'll lead a team of two today and grow it as the business expands. You report directly to the Business Head and have a direct line to the people building this company. If you enjoy building things from the ground up and have a real track record in trade sales, this is the role for you. WHAT YOU WILL OWN GT & MT Relationships
• Build, manage, and grow strong relationships with GT distributors, wholesalers, and MT buyers (like Hamleys) across key markets
• Be the primary point of contact for all trade partners, understanding their needs and ensuring LOT is always a preferred brand to carry




• Identify and onboard current GT and MT partners to expand LOT's offline footprint
• Negotiate terms, pricing, and placement agreements with trade partners Channel Revenue & P&L;
• Own revenue targets for the GT and MT business and be accountable for hitting them
• Manage channel P&L;, including margins, trade spends, and promotional budgets
• Plan and execute trade promotions, schemes, and activations that drive sell-through
• Monitor pricing and competitive positioning across trade channels and flag risks early Reporting & Analytics
• Track and report weekly sell-in and sell-out data across GT and MT partners
• Maintain a clear view of channel health, coverage, and partner performance
• Share insights and recommendations with the Business Head on channel strategy and growth opportunities Team Leadership
• Lead a team of two sales associates, guide their work, develop their skills, and hold them accountable to targets
• Define territories, targets, and processes for the team as the business scales
• Hire and build the team as the offline business grows
• Build a sales culture that is disciplined, relationship-first, and outcome-driven Channel Growth
• Identify new market opportunities, geographies, and trade formats where LOT can grow
• Work closely with the brand team to ensure offline visibility, packaging, and collateral support trade requirements
• Represent LOT at trade events, partner meets,



and industry forums WHAT WE'RE LOOKING FOR Experience
• 2 to 4 years in B2B or trade sales, ideally within consumer products, FMCG, electronics, or lifestyle goods
• Proven experience working within General Trade or Modern Trade channels, with an existing network of trade partners
• Strong understanding of trade economics, margins, distributor management, and sell-through dynamics
• Comfortable with reporting and data, able to read sales numbers and act on them quickly
• Experience managing or mentoring a small sales team is a strong plus The Person
• A natural relationship-builder who earns trust quickly and keeps it
• Self-driven and comfortable with high ownership and minimal hand-holding
• Hustler mentality, you go where the opportunity is and do what it takes to get it done
• Organised and disciplined with reporting and follow-through, not just the front-end sell
• Excited by the idea of building something, not just maintaining what already exists
• Someone who genuinely enjoys the product; it helps when you believe in what you're selling WHY THIS ROLE This is a high-visibility role where what you build will be felt across the entire company. You're not joining a large sales team to manage one region. You're helping set up LOT's offline business from the ground up, with real ownership, direct access to leadership, and the ability to shape how the brand shows up in trade. LOT makes toys that don't look or feel like anything else in the market, products with personality, with backstories, with a community behind them. If you've spent time in trade sales and want to represent something genuinely exciting, we'd love to talk.

📌 Sales Manager/ Sr Manager (Bengaluru)
🏢 Legend Of Toys
📍 Bengaluru