About Uni Seoul Uni Seoul is an impulse lifestyle brand built on cute aesthetics. Founded in 2023 and headquartered in Pune, we run 18 stores in India's leading malls and high streets, with 1,000+ in-house designed products priced from ₹99 to ₹2,999. Alongside our stores, we sell through our own site at uniseoul.in and on quick-commerce platforms. We closed our Series A in 2026, led by Riverwalk Holdings and Sauce.vc. We are building a structured business at speed: 25 stores by the end of this financial year, 100+ stores next year, and a long-term path to 500 stores across India, the UAE and Southeast Asia.

About the role
The Head of Growth unlocks Uni Seoul's digital channels, starting with D2C and quick commerce. Our D2C business at uniseoul.in is growing steadily, and quick commerce is just opening up for us with our first platform partnerships. Your job is to build real depth in both and turn them into a major engine of the business. You will own growth end to end: performance marketing, the website and its conversion, quick-commerce growth and operations, cataloguing and visual commerce, CRM and retention, and the analytics that tie it all together. Every growth team reports to you. You will work directly with the founders, partner closely with the Brand, Retail and Supply Chain teams, and present growth performance at board reviews.

Key responsibilities
Channel strategy and P&L;
• Own D2C and quick-commerce revenue, contribution margin and the growth plan for each channel.
• Decide channel priorities, platform sequencing (Swiggy Instamart, Zepto, Blinkit and what comes next), channel-specific assortment, pricing and offers.
• Build annual and quarterly growth plans with the founders and report progress every week. Performance marketing
• Own paid acquisition across Meta, Google and quick-commerce ad platforms, along with agency partners.
• Scale spend profitably, managing ROAS, CAC, payback and contribution margin.
• Run a creative-testing engine: hooks, formats,



UGC and influencer content that converts. Virality and demand creation
• Design drops, launches, collaborations and gifting moments built to be shared.
• Work with the Brand and Social team to turn trends into campaigns and sales within days, not weeks.
• Run influencer and affiliate programmes that are measured on sales, not just reach. D2C website and conversion
• Own uniseoul.in: user experience, site merchandising, checkout, speed and conversion rate.
• Run a steady programme of A/B tests on landing pages, offers, bundles and gifting journeys.
• Grow average order value through bundles, gift sets, thresholds and cross-sell.
• Own platform relationships: key account management, joint business plans, visibility and in-app ads.
• Run quick-commerce operations: listings, purchase orders, fill rates, dark-store availability and city expansion.
• Build the right impulse and gifting assortment, pack sizes and price points for each platform. Cataloguing and visual commerce
• Lead the Cataloguing and Visual Commerce team across merchandising, catalog and creative.
• Make every listing best-in-class on images, video, copy and attributes, across our site and every platform.
• Cut the time from a product landing in the warehouse to going live online. CRM and retention
• Own email, WhatsApp, push and SMS journeys that bring customers back.
• Grow repeat purchase and lifetime value, and connect online journeys with our store loyalty programme. E-commerce operations and analytics
• Own D2C fulfilment, delivery experience and returns, and plan online stock with Supply Chain.




• Build one growth dashboard with clean attribution, cohorts and an experiment log that the whole team runs on. Team and leadership
• Hire and lead the heads of each growth team, and set clear goals for each.
• Manage agencies and platform partners to clear targets. Who we're looking for Must-haves
• 10+ years in D2C, e-commerce or consumer internet, with at least 4 years leading growth for a consumer brand.
• Has scaled a D2C brand's online revenue several times over, with a hands-on grip on performance marketing.
• Direct experience growing a brand on quick commerce (Blinkit, Zepto or Swiggy Instamart), across account management, operations and ads.
• Has made at least one campaign or product genuinely go viral, and can explain why it worked and what it sold.
• Numbers-first: unit economics, contribution margin, cohort analysis and attribution.
• Has led multi-function teams (performance, CRM, catalog, operations) and managed agencies to results. Good-to-haves
• Experience in lifestyle, beauty, fashion, gifting, toys or home categories.
• Experience on marketplaces such as Amazon, Myntra or Nykaa.
• Hands-on with Shopify and the contemporary D2C tool stack.
• Has worked on omnichannel brands where stores and online feed each other.
• Has scaled a funded consumer brand through a fast-growth phase. Why Uni Seoul
• Build the digital growth engine of one of India's fastest-growing lifestyle brands, with products made to be shared.
• Real budget, a full team and the freedom to try bold ideas fast.
• A seat at the leadership table, working directly with the founders and presenting to the board.
• Competitive compensation with ESOP eligibility.

How to apply
Send your CV to [email protected] with the subject line “Application for Head of Growth – D2C & Quick Commerce”. In three lines or fewer, tell us about something you made go viral, and what it actually sold.

📌 Head of Growth –C (Pune)
🏢 Uni Seoul
📍 Pune