Company: Nikita (Luxury fragrance brand) Business Type: Small/Medium Business Company Type: Product Business Model: D2C Funding Stage: Bootstrapped Industry: Beauty and Personal Care
Job Description
About the company
An Indian luxury fragrance house with roots in 1904, creating extraits de parfum with master perfumers. Sold online and in stores across India and shipped to the USA, UAE, Europe and Singapore. The role You’ll run paid acquisition hands-on across Meta and Google: budgets, testing and scale. You’ll work closely with the growth and creative teams. What You’ll Own
• Planning, launching and optimising campaigns on Meta, Google and other platforms
• Budget allocation and spend efficiency
• CAC, ROAS/MER and conversion rate
• Structured testing of creatives, audiences, offers and formats
• Reporting, attribution and insights What We’re Looking For
• Proven hands-on experience scaling Meta Ads and Google Ads, running accounts yourself rather than only managing agencies
• D2C, beauty, fashion, luxury or premium consumer experience preferred
• Strong on campaign structure, bidding and budget pacing
• Turns data into transparent optimisation decisions
• Works well with creative teams to beat creative fatigue