Key Result Area Supporting Actions
• D2C Revenue & Channel Growth
• Own e-commerce GMV across BirlaOpus.com & Markeplaces, and deliver the annual revenue commitment
• Onboarding, pricing, promotions and offer for website & marketplace channels as per guardrails.
• Plan and run sale-event readiness and extend the commerce portfolio to recent offerings.
• Reduce cancellations and RTO losses.
• Commerce Experience – Merchandising, Checkout & Payments
• Own the shopping journey on the owned D2C channel: merchandising UX, product discovery-to-cart, PDP quality and checkout.
• Own the checkout and payment experience end-to-end, including payment gateway performance, failure handling and controls.
• Run a continuous experiment backlog on conversion, AOV and drop-off, with the Web/App & Discovery roadmap as the upstream feed.
• Apply UX research and quality-gate standards set by the Lead before every commerce release.
• Order Management & Fulfilment
• Build and run the OMS as the platform that routes every order to the right fulfilment node.




• Own last-mile fulfilment integration with third-party ESPs and retailer fulfilment, including same-day and express delivery models.
• Hold fulfilment SLAs, order-error, returns and RTO performance, co-owned with Head Field Services & Retailing.
• Catalogue, Listings & Platform Health
• Own catalogue and listing management across all channels: SKU coverage of the range, images, specifications and pricing.
• Get new launches live on every channel & catalogue audit.
• Keep marketplace listing health strong – active SKUs, buy-box share and ratings – using product master data.
• Track website and marketplace platform performance KPIs.
• Commerce Data, Reporting & Roadmap
• Own the D2C commerce roadmap and prioritise it against revenue, margin and customer-effort impact.
• Performance reviews – sales & channel mix.
• Define the commerce event taxonomy and funnel dashboards with Data & Analytics; track unit economics.
• Run the review rhythm for the commerce portfolio and surface risks and dependencies early.

📌 Digital PM Channels& Commerce (India)
🏢 Birla Opus
📍 India