About ScoreUpScoreUp is an AI-powered credit score improvement app that helps users understand, build, and improve their credit health. From first-time credit users to those looking to reach 750+, we turn credit improvement into clear, actionable steps. ScoreUp is a product by BankSathi (BS Fintech Pvt Ltd), one of India’s fast-growing fintech platforms. Role OverviewWe are looking for a Performance Marketing Manager who will own paid acquisition for ScoreUp. You will drive user growth through data-backed campaigns, optimize CAC and ROAS, and build a scalable performance marketing engine.

Key Responsibilities
• Own end-to-end performance marketing across Google Ads (Search, Display, YouTube, PMax) and Meta Ads
• Plan, launch, and optimize campaigns focused on installs, registrations, credit score checks, and paid conversions
• Manage budgets, bidding strategies, audience targeting, and creative testing to improve CAC and conversion rates
• Set up and maintain tracking & attribution (GA4, UTM, MMP – AppsFlyer/Branch preferred)
• Analyze funnel performance, cohort data, and channel ROI; share transparent weekly insights with leadership
• Work closely with Product, Design, and Content teams on creatives, landing pages, and A/B tests




• Identify and test new channels and growth opportunities
• Prepare performance dashboards, budget reports, and growth forecasts Requirements
• 3–6 years of hands-on performance marketing experience (fintech, consumer apps, or high-growth digital products preferred)
• Strong expertise in Google Ads and Meta Ads Manager
• Proven experience managing meaningful ad budgets and delivering measurable acquisition results
• Solid understanding of analytics, attribution, and mobile measurement tools
• Data-driven approach with strong analytical and problem-solving skills
• Experience in creative testing and working with cross-functional teams
• Comfortable working in a fast-paced startup environment Preferred:
• Experience marketing credit score, personal finance, or lending products
• Familiarity with the Indian digital advertising landscape Why Join ScoreUp?
• Own growth for a high-potential fintech product with real user impact
• High ownership and visibility in a fast-growing team
• Competitive compensation + performance incentives
• Opportunity to build the performance marketing function from the ground up

📌 Performance Marketing Manager (Bengaluru)
🏢 scoreup
📍 Bengaluru