Company Description Aimlay Pvt Ltd is a global educational and writing support service platform focused on empowering working professionals and experiential learners throughout their lifelong learning journeys. The organization offers flexible, accessible programs from Matriculation to PhD in collaboration with renowned universities worldwide, and also recognizes experiential learning through pathways such as honorary doctorates and DBA programs. With over a decade of experience, Aimlay provides end-to-end support to Ph.
D. aspirants, from admission to completion, backed by strong university partnerships and a dedicated counseling team. Headquartered in Delhi with counseling centers across the globe, Aimlay is committed to making quality education accessible, equitable, and transformative, aligned with SDG 4. Qualifications
- Minimum 15 years of experience in 360 Digital Marketing
• Proven expertise in digital marketing strategy and execution, including performance marketing, SEO/SEM, social media marketing, and content marketing in the Edtech/Education or services sector.
• Solid skills in marketing analytics,



campaign optimization, A/B testing, and use of tools such as Google Analytics, Google Ads, Meta Ads, and marketing automation/CRM platforms.
• Experience in brand building, online reputation management, and communication strategies that support lead generation and nurture long-term learner relationships.
• Ability to lead, mentor, and manage cross-functional digital marketing teams, as well as coordinate with external agencies, vendors, and partners.
• Track record of driving measurable growth in leads, conversions, and revenue through data-driven digital initiatives.
• Experience in Edtech, higher education, or professional learning platforms is highly desirable, along with strong familiarity with global education trends.
• Comfort working in a fast-paced, target-driven environment and adapting strategies based Interested candidates can share their resume on: Surbhi.
[email protected] or call directly on: (phone hidden) Regards Surbhi Jain

📌 General Manager Digital Marketing- Edtech/Education (India)
🏢 Aimlay( Recruitment
📍 India