VERA VITA – AMAYA SENIOR LIVING

Job Description
Position: Marketing Head – Senior Living

Location:
Munirabad, Hyderabad Department: Marketing & Brand Management Reports To: Management / Director About Amaya Amaya is a premium active senior living community by Vera Vita Living LLP, thoughtfully designed for a generation redefining what it means to grow older. By bringing together hospitality, healthcare, wellness, community and thoughtfully designed residences, Amaya creates an environment where residents enjoy independence, purpose and complete peace of mind. Role Summary The Marketing Head – Senior Living will be responsible for developing and executing the overall marketing strategy, strengthening brand positioning, driving lead generation and enhancing market visibility for Amaya Senior Living. The role involves planning and managing integrated marketing campaigns, digital marketing initiatives, brand communication, customer engagement activities and strategic partnerships to support business growth and sales objectives. The ideal candidate should have strong marketing leadership capabilities, creative thinking, commercial acumen and experience in brand management, preferably in real estate, hospitality, healthcare, luxury residential projects or senior living.

Key Responsibilities
· Develop and implement comprehensive marketing strategies to strengthen brand awareness, market positioning and business growth.
· Plan and execute integrated marketing campaigns across digital, print, outdoor and other relevant media platforms.
· Lead digital marketing initiatives, including social media marketing, website management, SEO, SEM, paid advertising and online brand promotions.
· Drive quality lead generation through various marketing channels to support sales targets and business objectives.
· Develop and maintain consistent brand messaging, communication guidelines and marketing materials across all platforms.
· Oversee the creation of marketing collaterals, brochures, presentations, videos, advertisements, newsletters and promotional content.




· Plan and execute promotional activities, events, exhibitions, open houses, networking programmes and customer engagement initiatives.
· Identify and develop strategic partnerships with healthcare providers, corporates, senior citizen communities, wellness organisations and other relevant stakeholders.
· Conduct market research to understand customer preferences, competitor activities, industry trends and emerging opportunities in the senior living segment.
· Work closely with the sales team to understand lead requirements, improve lead quality, monitor campaign performance and enhance lead conversion.
· Collaborate with external agencies, creative teams, digital marketing partners, media houses and vendors to ensure effective marketing execution.
· Develop and manage the marketing budget, ensuring optimum utilisation of resources and return on marketing investment.
· Monitor marketing performance through KPIs, campaign analytics, lead generation reports and brand engagement metrics.
· Explore innovative marketing approaches to position Amaya as a preferred premium senior living destination.
· Ensure all marketing communications reflect the organisation's values, premium positioning and commitment to senior living.
· Prepare marketing plans, campaign reports, MIS and periodic performance updates for management.
· Lead, guide and motivate the marketing team to achieve organisational marketing objectives. Qualifications & Experience
· Bachelor's degree in Marketing, Business Administration, Mass Communication or a related discipline. An MBA or postgraduate qualification in Marketing will be an advantage.
· 8–12 years of relevant experience in marketing,



brand management or business development, preferably in real estate, hospitality, healthcare, luxury residential projects or senior living.
· Prior experience in leading and managing a marketing team, with a proven track record of executing successful marketing campaigns.
· Strong experience in digital marketing, brand building, lead generation and integrated marketing communications.
· Demonstrated experience in managing marketing budgets, external agencies, media planning and strategic partnerships.
· Experience in premium residential projects, retirement communities, hospitality or senior living will be an added advantage. Skills & Competencies
· Strong leadership, team management and people development skills.
· Excellent communication, presentation, creative thinking and strategic planning abilities.
· Strong understanding of digital marketing platforms, social media, SEO, SEM and performance marketing.
· Expertise in brand positioning, marketing campaigns and customer engagement strategies.
· Ability to analyse marketing data, monitor KPIs and make data-driven decisions.
· Strong budgeting, vendor management and campaign execution capabilities.
· Proficiency in digital marketing tools, CRM software, Microsoft Excel, PowerPoint and marketing analytics platforms.
· Strong interpersonal, networking and stakeholder management skills.
· Ability to manage multiple priorities, work independently and deliver results within defined timelines.
· Professional integrity, accountability and a commitment to maintaining the organisation's brand standards. Compensation Compensation will be competitive and commensurate with qualifications, experience and demonstrated capabilities. Performance-linked incentives and other perks will be offered in accordance with the Company's policies.

How to Apply
Interested candidates may share their updated resume with the HR team at [email protected], mentioning "Application – Marketing Head – Senior Living" in the subject line.

📌 Marketing Head – Senior Living (Hyderabad)
🏢 Amaya Senior Living
📍 Hyderabad