Company Description Karuka is a purpose-driven brand backed by the Ashray Foundation, dedicated to connecting rural artisans with modern markets through handcrafted, high-quality products. The organization focuses on preserving centuries-old heritage and craftsmanship while creating sustainable livelihoods for artisans across India. Karuka emphasizes authenticity, ensuring that every product reflects genuine, traditional skills and techniques. By choosing Karuka, customers support socially responsible growth, grassroots empowerment, and the continued legacy of Indian art. Role Description The Digital Marketing and Shopify Executive is a full-time, on-site role based in Pune City. This role is responsible for managing and optimizing Karuka’s online presence, with a focus on the Shopify store and digital marketing campaigns. Day-to-day tasks include updating product listings, maintaining collections, improving site navigation, and ensuring a smooth customer journey on Shopify. The executive will plan and execute social media and online marketing campaigns, track performance using web analytics tools, and create reports to guide data-driven decisions. Collaboration with the creative and operations teams is expected to align marketing initiatives with brand storytelling, promotions, and inventory.



The role also involves monitoring trends in digital marketing and e-commerce to recommend enhancements that increase brand visibility and sales. Qualifications
• Proficiency in Digital Marketing, Online Marketing, and Social Media Marketing, with experience planning and executing campaigns across key platforms.
• Ability to use Web Analytics tools (e.g., Google Analytics, Meta insights) to track performance, interpret data, and optimize campaigns and website performance.
• Strong Communication skills for clear coordination with internal teams, content creation briefs, and customer-centric messaging.
• Hands-on experience managing Shopify or similar e-commerce platforms, including product uploads, merchandising, basic theme configuration, and order management.
• Understanding of SEO best practices for e-commerce, including on-page optimization and keyword usage to improve organic visibility.
• Attention to detail, ability to prioritize tasks, and comfort working in a rapid-paced, impact-driven environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience in e-commerce or working with craft, lifestyle, or socially driven brands is an advantage.

📌 Digital Marketing And Shopify Executive (Pune)
🏢 Karuka
📍 Pune