Role Overview Own hands-on paid media execution and optimization across Meta and Google, with Amazon PPC experience preferred. Drive efficient acquisition and profitable revenue while coordinating creative testing and channel transitions. Work Schedule
- Working Days: Monday to Friday
-

Working Hours
Aligned with US Business Hours (EST/EDT).
- Work

Location:
Mumbai, India.

Key Responsibilities
Meta advertising  Build, monitor and optimize Meta campaigns, budgets, creative tests and account structure.  Partner with the Creative Strategist to turn audience insights and hooks into measurable tests.  Track current-customer CAC, conversion, spend efficiency, attribution and contribution profitability. Google advertising  Manage Search, Shopping and Performance Max where appropriate, including bids, keywords and negatives.  Troubleshoot Google Merchant Center, product feeds, disapprovals and conversion tracking. Performance Media Buyer  Optimize budget allocation using incremental performance rather than platform ROAS alone Amazon advertising  Manage or coordinate Sponsored Products, Sponsored Brands and Sponsored Display campaigns.  Track ACOS, TACoS, organic ranking, inventory availability, promotions and sell
- through.  Document a safe transition plan from existing agency support before taking over execution. Reporting and controls  Create weekly channel scorecards covering spend, sales, CAC, AOV,



contribution profit and next actions.  Work within approved budgets and change-control rules; do not modify live campaigns without authorization during handover.  Use AI tools for analysis, monitoring and SOPs while verifying recommendations against source data. Required Qualifications
• 3+ years hands-on paid media management for US DTC e-commerce brands.
• Strong practical Meta Ads and Google Ads experience; Amazon Ads working knowledge.
• Strong analytics skills with GA4, Shopify and platform reporting.
• Experience making budget and optimization decisions with profitability constraints. Preferred Qualifications
• Deep Amazon PPC / Seller Central expertise.
• Supplement, wellness or CPG experience.
• Experience with product feeds, attribution, tracking and AI-enabled reporting. Success Metrics
• Blended new-customer CAC and contribution profit.
• Profitable revenue growth and efficient budget utilization.
• Google feed health, Amazon TACoS and organic rank stability.
• Reliable testing, reporting and agency handover. First 90 Days
• Days 1-30: Audit channels and reporting; document current structure and risks.
• Days 31-60: Assume approved Meta/Google execution in stages; coordinate Amazon with incumbent agency.
• Days 61-90: Own paid media operating cadence and assess Amazon transition readiness.

📌 Assistant Media Buyer (Mumbai)
🏢 VelivoHR
📍 Mumbai