BMEG : OOH CREATIVE DESIGN SPECIALIST

ABOUT THE ROLE
We’re looking for a visual storyteller who understands how brands communicate in the physical world. The OOH Creative Design Specialist will transform strategy and creative concepts into striking, legible and production-ready designs across static, digital and innovative outdoor formats. You should have an instinct for scale, placement and visual impact-and the technical expertise to take an idea from pitch mockup to final artwork. WHAT YOU’LL DO 01 OOH DESIGN & ADAPTATION
• Design high-impact creative for hoardings, billboards, DOOH, transit, mall media and ambient formats.
• Adapt campaign key visuals across media sizes while preserving brand consistency, hierarchy and legibility.
• Design for real-world viewing

conditions:
distance, dwell time, placement, lighting and format specifications. 02 VISUALISATION & CREATIVE INNOVATION
• Bring ideas to life through persuasive mockups, realistic renders, mood boards and pitch visuals that convey scale and context.
• Visualise unconventional OOH innovations with an understanding of materials, build feasibility and media environments.
• Stay informed about global OOH creative trends, DOOH possibilities and emerging visualisation techniques. 03 DESIGN OWNERSHIP & PRODUCTION
• Own design briefs from initial exploration through final static and digital artwork,



with speed and attention to detail.
• Work with Creative, Planning, Servicing, Production and vendors to deliver practical, scalable, high-quality executions.
• Apply knowledge of dimensions, materials, printing, artwork specifications and pre-production checks. 04 DESIGN TOOLS & AI-ASSISTED WORKFLOWS
• Demonstrate robust 2D design skills in Adobe Photoshop, Illustrator and InDesign; 3D visualisation tools are an advantage.
• Use AI for image enhancement, visual exploration and rapid mockups without compromising independent design craft or judgement. WHAT YOU BRING MUST-HAVE SKILLS
• OOH Design Craft: Strong typography, layout, hierarchy and format understanding.
• Visualisation: Compelling mockups, scale-aware renders and design sensibility.
• Production Literacy: Practical knowledge of specifications, materials and artwork.
• Ownership & Agility: Independent briefs, speed, consistency and detail orientation.
• Technology Fluency: Strong 2D craft, supported by appropriate AI/3D tools. EXPERIENCE & QUALIFICATIONS
• 5–8 years in advertising, creative or OOH design, preferably in an agency environment.
• Strong portfolio of outdoor campaigns, large-format design, OOH innovations and execution-ready artwork.
• 3D exposure (SketchUp, Blender, Cinema 4D, 3ds Max or equivalent) is preferred.

📌 OOH Design Specialist (Mumbai)
🏢 Bharat Media & Entertainment Group (BMEG)
📍 Mumbai