JOB SUMMARY Cokonet Academy is seeking a dynamic, proactive, and target-oriented B2B Marketing Executive to drive institutional business development, lead generation, brand visibility, and strategic partnerships with colleges and educational institutions across South Kerala. The candidate will identify new business opportunities, build relationships with institutional decision-makers, promote the academy’s training programmes and services, generate qualified leads, and achieve assigned business development and revenue targets. The role requires solid communication skills and a willingness to undertake regular field visits. KEY ROLES AND RESPONSIBILITY 1. B2B Business Development: Identify and develop new business opportunities with colleges, universities, polytechnic institutions, and other educational organizations to expand Cokonet Academy’s institutional network. 2. Lead Generation: Generate qualified leads through cold calling, email outreach, LinkedIn networking, referrals, market research, and direct college visits. 3. Institutional Relationship Management: Establish and maintain professional relationships with Principals, HODs, Placement Officers, faculty members, and college management representatives. 4. Brand Visibility and Promotion: Strengthen Cokonet Academy’s brand presence through campus outreach, promotional activities, workshops, seminars, presentations, and networking initiatives. 5. Sales and Target Achievement: Achieve assigned monthly and quarterly targets for lead generation, institutional meetings, partnership conversions, programme enrolments, and revenue generation. 6. College Outreach and Field Marketing: Plan and execute regular college visits to identify institutional requirements, present business opportunities, and establish new partnerships. 7. Programme Marketing:



Promote the academy’s IT training programmes, internships, placement preparation initiatives, technical workshops, and industry-oriented skill development solutions. 8. Institutional Partnerships: Develop long-term collaborations through training agreements, internship programmes, placement initiatives, Memorandums of Understanding (MoUs), and other partnership opportunities. 9. Client Meetings and Presentations: Arrange and conduct business meetings, deliver professional presentations, explain programme benefits, and convert prospective institutions into active clients. 10. Market Research and Expansion: Research potential institutions, analyse market requirements, identify new business opportunities, and support expansion across assigned territories. 11. Proposal and Business Development Management: Prepare and present business proposals, quotations, and partnership plans, and coordinate negotiations and agreements in accordance with company policies. 12. CRM and Lead Pipeline Management: Maintain an updated database of prospective colleges, contact details, lead status, meeting outcomes, follow-ups, proposals, and conversion progress using Excel or CRM tools. 13. Performance Monitoring and Reporting: Submit daily activity reports, weekly progress updates, and monthly performance summaries covering field visits, leads generated, meetings conducted, partnerships secured, and revenue achieved. 14.



Willingness to Travel –Kerala: Travel regularly across Kerala, for college visits, institutional meetings, promotional activities, and business development initiatives. 15. Internal Coordination and Growth: Coordinate with internal training, technical, placement, operations, and marketing teams to support programme execution, strengthen client relationships, generate repeat business, and contribute to company growth. REQUIRED SKILLS AND COMPENTENCIES
• Excellent verbal and written communication skills.
• Strong interpersonal, presentation, negotiation, and relationship-building abilities.
• Knowledge of lead generation, B2B sales, institutional marketing, and business development.
• Ability to achieve measurable targets and manage multiple leads simultaneously.
• Proficiency in Microsoft Excel, Word, PowerPoint, email, and CRM tools.
• Strong planning, time management, follow-up, and reporting skills.
• Self-motivated, proactive, and results-oriented approach.
• Willingness to undertake regular fieldwork and travel across South Kerala. PREFFERED QUALIFICATION
• Bachelor’s degree in Marketing, Business Administration, Commerce, Management, or a related discipline.
• 0–3 years of experience in B2B marketing, sales, business development, EdTech, or institutional outreach.
• Prior experience in college marketing or educational programme promotion is an advantage.
• A valid driving licence and access to transportation are desirable.
• Willing to travel (75% of travel required)
• Interested candidates are requested to share their updated resume via email or contact us at the details below: Phone: +91 (phone hidden) Email: [email protected]

📌 Marketing Specialist (Kochi)
🏢 Cokonet Academy
📍 Kochi