Company: OptInn Solutions

Experience:
1.5 – 2 years (B2B) Employment Type: Full-time Location
- Hyderabad

About the Role
OptInn Solutions is looking for a driven and results-oriented Marketing & Business Development Executive with 1.5–2 years of hands-on B2B experience. The ideal candidate will play a key role in generating leads, building client relationships, and supporting revenue growth through a mix of marketing initiatives and business development activities.

Key Responsibilities
Business Development
• Identify and generate new B2B leads through outbound outreach (email, LinkedIn, calls)
• Conduct market research to identify potential clients, industries, and business opportunities
• Set up and conduct discovery calls/meetings with prospective clients
• Build and maintain a strong sales pipeline using CRM tools
• Support proposal creation, pitch decks, and follow-ups with prospects
• Collaborate with the sales team to convert leads into qualified opportunities
• Maintain relationships with existing clients for upselling/cross-selling opportunities Marketing
• Assist in planning and executing digital marketing campaigns (LinkedIn, email marketing, content marketing)
• Create and manage marketing collateral (brochures, case studies, presentations)




• Support social media strategy and content calendar for brand visibility
• Track and analyze campaign performance, providing insights to optimize results
• Coordinate with design/content teams for marketing materials
• Assist in organizing webinars, events, and other lead-generation activities Required Skills & Qualifications
• Bachelor's degree in Marketing, Business Administration, or related field
• 1.5–2 years of relevant experience in B2B Marketing and/or Business Development
• Strong communication and interpersonal skills
• Experience with LinkedIn outreach, email campaigns, and lead generation tools
• Familiarity with CRM software (HubSpot, Zoho, Salesforce, or similar)
• Basic understanding of digital marketing (SEO, SEM, social media)
• Strong analytical and research skills
• Self-motivated, target-driven, and able to work independently Good to Have
• Experience in IT/SaaS/Tech industry B2B sales or marketing
• Knowledge of marketing automation tools (Mailchimp, ActiveCampaign, etc.)
• Prior experience working with international clients

What We Offer
• Competitive salary with performance-based incentives
• Growth opportunities in a dynamic, fast-paced environment
• Cooperative and learning-driven work culture

📌 Marketing Business Development Executive (Hyderabad)
🏢 OptInn Solutions
📍 Hyderabad