Company Description BTL Experts is a Delhi NCR-based brand activation and integrated marketing agency focused on creating impactful brand experiences and meaningful customer connections. The agency specializes in Below-The-Line marketing, experiential campaigns, retail promotions, automotive activations, roadshows, corporate events, mall activations, and promotional campaigns. BTL Experts works with leading automotive brands such as TATA Motors, Maruti Suzuki, Honda, Toyota, and MG, delivering engaging on-ground brand activation experiences. The team combines creativity, strategic planning, qualified staffing, and efficient on-ground management to strengthen brand visibility and customer engagement. Guided by a mission to deliver innovative, result-oriented marketing experiences, BTL Experts aims to be a trusted name in the BTL and brand activation industry. Role Description This is a full-time, on-site Marketing Executive role based in Gurgaon. The Marketing Executive will support the planning and execution of BTL campaigns, brand activations, roadshows, retail promotions, and corporate events. Daily responsibilities include coordinating with clients and internal teams, assisting in developing marketing plans, conducting basic market and competitor research, and preparing campaign proposals and reports. The role involves managing on-ground activities, supervising promotional staffing, ensuring timely execution of campaigns, and tracking performance metrics to optimize future initiatives.



The Marketing Executive will also help maintain strong client relationships, contribute creative ideas for experiential marketing, and ensure brand guidelines are consistently followed across all activations. Qualifications
• Candidates should possess skills in Market Planning and Marketing to support campaign strategy, brand activation planning, and go-to-market initiatives.
• Candidates should possess skills in Market Research to gather insights on target audiences, competitors, and industry trends that inform campaign decisions.
• Candidates should possess strong Communication skills to coordinate with clients, vendors, internal teams, and on-ground staff, and to prepare clear reports and presentations.
• Candidates should possess Sales and Marketing skills to drive campaign effectiveness, support lead generation, and contribute to business growth through impactful activations.
• Relevant qualifications include a bachelor’s degree in Marketing, Business, Communications, or a related field, along with proficiency in MS Office (Excel, PowerPoint, Word) and basic understanding of digital and social media marketing.
• Additional beneficial qualities include strong organizational and time-management skills, ability to work in quick-paced on-ground environments, willingness to travel for activations, and prior experience or internships in BTL, events, or brand activation agencies.

📌 Marketing Executive (Gurugram)
🏢 BTL Experts
📍 Gurugram