About Cup-jiCup-ji is a recent-age Indian beverage brand making everyday chai and coffee more convenient without compromising on taste or quality. With our innovative ready-to-make beverage cups, we're reimagining how people enjoy their favourite drinks—anytime, anywhere. We're a fast-growing, creative-first D2C brand that believes in building great products, experimenting with bold ideas, and creating marketing that stands out.

About the Role
We're looking for a creative, detail-oriented Junior Performance Content Strategist to help us develop high-performing Meta ad creatives, identify the right influencers, and experiment with AI-powered content creation. The ideal candidate has good creative taste, understands brand positioning, and can turn ideas into engaging, conversion-focused ads.

Key Responsibilities
• Ideate and create scroll-stopping static ads for Meta (Facebook & Instagram).
• Research and shortlist influencers and UGC creators based on brand fit and content quality.
• Develop creative concepts, hooks,



and briefs aligned with brand guidelines.
• Use generative AI tools to create, edit, and experiment with ad creatives.
• Research competitor ads, creative trends, and performance insights to improve content. Requirements
• 6+ months of experience in creative strategy, static ad creation, or performance content.
• Hands-on experience with generative AI creative tools is mandatory.
• Strong visual taste and understanding of design, storytelling, and branding.
• Familiarity with Meta ads and influencer/UGC content.
• Ability to understand and execute brand guidelines.
• Experience with editing/design tools like Photoshop, Canva, Figma, etc. is a plus. Self-taught experience counts
• Proactive, detail-oriented, and comfortable experimenting with new ideas.
• You will be the executor and not just the planner.

📌 Meta Ads Performance Content Strategist (Mumbai)
🏢 Cup-ji
📍 Mumbai