Lanstitut | Bengaluru | Full time | On-site CTC: ₹7–11 LPA |
Experience:
4–6 years
About the Role
We are looking for a data-driven Growth Marketing Manager to oversee marketing performance, CRM analytics and funnel optimisation across multiple regions. You will work closely with the CMO and the Marketing Director to monitor acquisition performance, improve lead quality, identify funnel gaps and drive accountability across performance marketing and regional media teams. This role focuses on analytics, performance improvement and cross-functional coordination rather than day-to-day campaign execution.
Key Responsibilities
1. Marketing Performance
* Analyse paid and marketing performance across regions and channels.
* Track ad spend, CPL, CPQL, CAC, ROAS and enrolment conversions.
* Identify campaign inefficiencies and recommend improvements to acquisition performance.
* Work with the Performance Marketing Head on campaign optimisation. 2. CRM & Funnel Management
* Monitor lead movement from marketing platforms to CRM and final enrolment.
* Reconcile marketing leads with CRM data, identifying missing, duplicate or incorrectly attributed leads.
* Analyse lead quality, funnel conversion, sales response times and follow-up efficiency.
* Identify funnel leakage and recommend improvements to lead management and conversion processes. 3.
Regional Team Performance
* Monitor KPIs and productivity across regional marketing and media teams.
* Track content production, deliverables, task completion and turnaround times.
* Compare regional performance and identify operational gaps.
* Work with regional heads to improve execution efficiency. 4. Analytics & Reporting
* Build and maintain dashboards covering marketing, CRM, sales and team performance.
* Prepare daily and weekly performance reports.
* Present actionable insights and recommendations to the Marketing Director and leadership. What We’re Looking For
* 4–6 years of experience in growth marketing, performance marketing analytics or marketing analytics.
* Strong understanding of performance marketing, acquisition funnels and conversion metrics.
* Hands-on CRM experience, preferably LeadSquared (LSQ).
* Advanced Excel/Google Sheets skills and dashboarding experience (Power BI or Looker Studio).
* Experience tracking team KPIs, productivity and cross-functional performance.
* Strong analytical, problem-solving and communication skills.
* Previous EdTech experience strongly preferred. We are looking for someone who can connect marketing performance, CRM, sales conversion and team productivity to drive measurable business growth.