12 Nov
|
Tezzonix
|
India
Company Description Tezzonix is a technology and professional development organization focused on connecting advanced IT solutions with skilled talent worldwide. The company delivers cutting-edge IT and software services to organizations while providing globally recognized certifications, hands-on training, and career placement support to individuals. Through Tezzonix Academy, professionals can pursue industry-aligned credentials such as Scrum, Agile leadership, ISTQB testing, and PMI project management certifications. This dual focus positions Tezzonix as both a trusted technology partner and a career accelerator for professionals seeking growth. Tezzonix offers an environment where innovation, learning, and career development are core to its mission. Role Description The Performance Marketing Specialist is a full-time, remote role responsible for planning, executing, and optimizing digital campaigns across channels such as search, social, and display to drive qualified leads and conversions. This role involves analyzing market trends, audience behavior, and campaign performance data to refine targeting, messaging, and budgets. The specialist will collaborate with marketing, sales, and product teams to align campaign strategies with business goals, design and test landing pages, and manage performance dashboards and reports.
Daily activities include monitoring KPIs, adjusting bids and creatives, conducting A/B tests, and recommending improvements to increase ROI. The role also requires staying current with industry best practices and platform updates to ensure competitive and compliant campaigns. Qualifications
• Strong Communication and Customer Service skills to collaborate with internal teams and support prospective learners and clients.
• Proficiency in Market Research to analyze audience segments, competitors, and trends for performance marketing initiatives.
• Experience in Marketing Strategy and Sales to design conversion-focused campaigns that support revenue and enrollment goals.
• Hands-on experience with digital advertising platforms (e.g., Google Ads, Meta Ads), analytics tools, and performance tracking.
• Ability to interpret data, create reports, and present actionable insights to stakeholders.
• Detail-oriented, organized, and comfortable managing multiple campaigns and deadlines in a remote workplace.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Experience in the education, certification, or IT services sector is an advantage.
📌 Performance Marketing Specialist (India)
🏢 Tezzonix
📍 India