Company Description ITARV Technologies is a performance marketing agency focused on building revenue engines for growth-driven businesses. The team prioritizes clean data, transparent reporting, and flexible month-to-month engagements, treating every ad budget with care and accountability. With over 12 years in business, ITARV has managed more than $50M in ad spend and tracked over $242.5M in client revenue across 1,400+ clients in 30+ countries. The agency specializes in paid media, tracking and attribution, funnel and conversion optimization, and strategic audits for D2C, e-commerce, B2B SaaS, local service businesses, and agencies. Applicants join a senior-led setting where performance, integrity, and clear communication are central to client relationships. Role Description The SEO and GEO Specialist is a full-time hybrid role based in Mumbai, with flexibility for some work-from-home days. This role is responsible for planning, implementing, and optimizing SEO strategies that support performance marketing campaigns across search engines and local/geographic targeting. Daily tasks include performing keyword research, conducting technical and content-focused SEO audits, optimizing on-page elements, monitoring web analytics, and refining local SEO and GEO-targeting strategies to drive qualified traffic. The specialist will collaborate with performance marketers, content teams, and developers to ensure tracking accuracy, improve rankings, and strengthen organic visibility in target regions.



The role also involves regular reporting, identifying growth opportunities, and staying current with search engine algorithm updates and GEO-targeting best practices. Qualifications
• Candidates should possess strong keyword research skills and the ability to map keywords to user intent and business goals.
• Candidates should possess proficiency in SEO audits, including technical, on-page, and content assessments.
• Candidates should possess experience with on-page SEO, such as meta tags, headings, internal linking, and content optimization.
• Candidates should possess web analytics skills, including using tools like Google Analytics, Google Search Console, and related SEO platforms.
• Candidates should possess link building capabilities, with a focus on ethical, high-quality backlinks and outreach strategies.
• Relevant experience in local SEO and GEO-targeting (e.g., Google Business Profile, location-based landing pages, geo-specific keyword strategies) is highly beneficial.
• Working knowledge of GA4, tag managers, and tracking implementation for organic and paid search is an advantage.
• Strong analytical, problem-solving, and reporting skills, with the ability to communicate insights in clear, actionable language.
• Comfort collaborating with cross-functional teams in a hybrid work setting and managing multiple projects and deadlines.
• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field

📌 SEO and GEO Speacialist (Mumbai)
🏢 Itarv Technologies
📍 Mumbai