Company Description Scooboo is India’s largest online stationery store, offering more than 20,000 premium products from over 200 respected global and national brands. The company serves a vibrant community of over 2 million stationery enthusiasts and fulfills upwards of 500,000 orders each year. Scooboo focuses on bringing original, high-quality, and uniquely crafted stationery to the Indian market, combining design, craftsmanship, and everyday functionality. Customers enjoy a seamless shopping experience with carefully curated products delivered to their doorstep, designed to be convenient, inspiring, and enjoyable. Scooboo is also the exclusive importer of renowned Japanese brands such as Zebra, Sun Star, and Kaco. Role Description The Retention Marketing Manager is a full time, on-site role based in Chandigarh, responsible for developing and executing strategies that increase customer loyalty, repeat purchases, and lifetime value. This role involves designing and optimizing retention campaigns across email, SMS, and other digital channels, including segmentation, targeting, and personalized messaging. The manager will monitor key performance metrics, analyze customer data,



and use insights to refine retention tactics and improve the overall customer journey. Day-to-day responsibilities include collaborating with marketing, product, and customer support teams, managing retention-related projects and timelines, and ensuring consistent brand communication across all touchpoints. The role also includes testing new retention initiatives, managing marketing tools and platforms, and reporting on campaign performance to stakeholders. Qualifications
• Strong expertise in Customer Retention strategies, loyalty programs, and lifecycle marketing.
• Proficiency in Marketing Analytics and Analytical Skills, including interpreting data, building dashboards, and making data-driven decisions.
• Experience with Market Segmentation, audience profiling, and personalization techniques.
• Relevant experience in e-commerce or B2C marketing, preferably in retail or consumer products.
• Familiarity with CRM platforms, marketing automation tools.
• Excellent communication and collaboration skills, with the ability to work cross-functionally.
• Bachelor’s degree in Marketing, Business, or a related field

📌 Retention Marketing Manager (Chandigarh)
🏢 SCOOBOO
📍 Chandigarh