Company Description Canvas International School is an early childhood institution focused on building a strong educational foundation for young learners. The school’s mission is to provide high-quality educational inputs that help children become confident, capable individuals prepared for a global environment. Canvas emphasizes the crucial importance of the early years for brain and language development, designing age-appropriate activities that support cognitive, social, and emotional growth. Learning takes place in a warm, nurturing setting where each child’s experiences are carefully shaped to foster curiosity, communication, and holistic development. The school is committed to cultivating “achievers par excellence” by integrating best practices in early education. Position Purpose: To lead English language and phonics excellence across the preschool network, train and develop teachers, and drive branch-wise marketing and admissions growth through effective field strategies in line with the business plan. Responsibility : Develop and implement English language and communication programs across all preschool branches, ensuring age-appropriate development of listening, speaking, vocabulary and pre-reading skills.
• Own the phonics program and act as the lead Phonics Trainer/Instructor; conduct teacher training, classroom demonstrations and refresher workshops.
• Ensure correct phonics methodology, pronunciation, sound recognition and language-development practices are consistently followed across branches.
• Review and approve English and phonics curriculum content, lesson plans, teaching aids, worksheets, activity calendars and related academic resources.
• Assess teachers’ English communication and classroom delivery; identify gaps and implement structured training and improvement plans.
• Develop and communicate annual, quarterly and monthly marketing strategies and branch-wise action plans to achieve admission and revenue targets.
• Plan and drive field marketing activities through Centre Heads and branch teams at residential societies, apartments, malls, community spaces, parks and local events.
• Identify local admission opportunities and propose creative campaigns, parent engagement activities, workshops and referral initiatives within approved budgets.
• Ensure systematic lead database maintenance, telecalling,



follow-ups, home visits and school visits to improve lead-to-admission conversion.
• Monitor branch-wise leads, admissions, conversion ratios, revenue, profitability and marketing expenses; take corrective action for underperforming branches.
• Visit branches regularly, work alongside Centre Heads and admission teams, and provide hands-on support for field execution and parent counselling.
• Review monthly MIS covering admissions, leads, conversions, revenue, expenses, phonics training, teacher performance, parent feedback and complaints.
• Coordinate with the Head Office and relevant teams for marketing materials, MySkool App requirements, academic resources and timely resolution of branch issues.
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• Ensure adherence to academic policies, admission procedures, fee and attendance processes, statutory requirements, child safety and service-quality standards. Specific Authorities Design, recommend and implement English language and phonics training plans and related academic resources, in line with approved academic policies.
• Recommend changes to English and phonics curriculum, teaching methodology and teacher-development processes for management approval.
• Prepare and recommend branch-wise marketing plans, admission campaigns and field activities within approved budgets.
• Review branch admission and marketing performance, seek action plans from Centre Heads and escalate persistent performance gaps to the Managing Director.
• Recommend training, performance-improvement and deployment requirements for teachers and admission/marketing staff. Key Performance Indicators Business Plan Achievement – 100% of assigned admission and revenue targets.
• Branch Admission Performance – achievement of approved monthly and quarterly branch-wise admission targets.
• Lead Management & Conversion – timely follow-up and measurable improvement in lead-to-admission conversion.




• Field Marketing Execution – completion of approved branch-wise marketing activities within budget.
• Phonics & English Training – completion of the approved teacher-training calendar and measurable improvement in teaching quality.
• Academic Monitoring – timely review of lesson plans, classroom observations and language-development outcomes.
• Parent Satisfaction Index – >95%.
• MIS & Reporting – 100% timely and accurate submission of assigned reports. Internal Finance, MD, Academic, HR External Franchise partners Experience
• 10+ years of relevant experience in preschool/education, English language development, teacher training, marketing, admissions or business development.
• Prior experience in a leadership role managing multiple branches, teams or education-centre operations is preferred.
• Demonstrated experience as a phonics trainer/instructor, with the ability to train teachers and model effective classroom practices.
• Hands-on experience in field marketing, lead generation, parent counselling and admission conversion. Technical Competencies /Skills
• Excellent command over spoken and written English, grammar, pronunciation and presentation.
• Strong knowledge of phonics instruction, early language development and preschool teaching-learning practices.
• Teacher training, facilitation, classroom observation and academic quality monitoring.
• Marketing strategy, local-area marketing, campaign planning and field execution.
• Lead management, telecalling processes, parent engagement and admission conversion.
• Branch-level business planning, revenue monitoring, profitability and budget management.
• MIS preparation, data analysis and proficiency in education software/applications such as ERP. Personal Attributes
· Communication skills.
· Leadership skills.
· Presentation Skills
· Negotiations skills Formal Qualifications
· Graduate /Post graduate in any discipline preferably Marketing
· B.
Ed. Relevant phonics training certification or demonstrated professional expertise in phonics instruction.
• NTT/TGT/ECCE qualification or equivalent early childhood education training will be an advantage.
• Additional certification in teacher training, communication, NLP or marketing will be an advantage

📌 Head of Language and Communication (Jaipur)
🏢 Canvas International School
📍 Jaipur