About the Role
We are looking for an experienced Performance Marketing Manager with strong hands-on expertise in managing and scaling paid digital acquisition campaigns across multiple platforms. The ideal candidate should have experience in B2B performance marketing, lead generation, and mobile app/user acquisition, with a strong understanding of campaign attribution, conversion tracking, and ROI optimization. This is a hands-on performance marketing role focused on paid acquisition, lead generation, app/user acquisition, and measurable business outcomes. It is not an influencer marketing or organic social media management role. What You'll Own
• Plan, execute, and optimize paid campaigns across Meta, Instagram, Google Ads, LinkedIn, and other relevant digital platforms.
• Drive B2B lead generation and customer acquisition, focusing on lead quality, CAC, and business outcomes.
• Manage and optimize mobile app/user acquisition campaigns.
• Work with Mobile Measurement Platforms (MMPs) such as AppsFlyer, Adjust, Branch, Singular, or similar tools.
• Track and optimize key performance metrics, including CPL, CPA, CAC, ROAS, CTR, conversion rates, LTV, and retention.
• Develop audience segmentation, retargeting, and remarketing strategies.
• Conduct A/B testing across creatives, audiences, landing pages, bidding strategies,



and campaign structures.
• Analyze campaign and funnel performance to identify opportunities for improving conversions and marketing efficiency.
• Manage campaign budgets and allocate spends across channels based on performance and ROI.
• Build performance dashboards and reports, highlighting key insights and actionable recommendations.
• Collaborate with Sales, Product, Creative, and Analytics teams to align campaigns with business objectives. What We're Looking For
• 5+ years of hands-on experience in Performance Marketing, Growth Marketing, or Digital Acquisition.
• Strong expertise in managing and optimizing paid campaigns across Meta Ads and Google Ads.
• Prior experience managing B2B performance marketing or lead-generation campaigns.
• Exposure to mobile app marketing and/or MMP platforms such as AppsFlyer, Adjust, Branch, or Singular.
• Robust understanding of attribution, conversion tracking, and marketing funnels.
• Hands-on knowledge of Google Analytics (GA4), Google Tag Manager, Meta Pixel, and conversion tracking.
• Experience managing performance marketing budgets and optimizing spends towards measurable ROI.
• Strong analytical, communication, and stakeholder management skills.

📌 Growth Marketing Manager (Bengaluru)
🏢 valueleaf services India
📍 Bengaluru