Function: Marketing / Digital Marketing

Location:
Ghansoli, Navi Mumbai | Employment Type: Full-Time We are looking for a Performance Marketing professional to drive digital acquisition with a strong focus on lead generation, conversions, customer acquisition and ROI. The candidate should be data-driven, hands-on with paid media platforms, and comfortable working with creative, sales and business teams.

Key Responsibilities
• Plan, execute and optimise campaigns across Google Ads, Meta Ads and other relevant platforms.
• Own campaign performance across the funnel, from traffic and lead generation to conversion and acquisition.
• Manage media budgets, audience targeting, bidding, creatives, landing pages and campaign tracking.
• Monitor key metrics including CPL, CPA, CAC, ROAS, CTR, CPC, CPM and conversion rates.
• Conduct audience segmentation, remarketing and A/B testing across creatives, audiences and landing pages.
• Analyse campaign and funnel data to improve lead quality and conversion rates, working closely with sales/business teams.
• Work with creative/content teams to develop and test high-performing ad creatives and messaging.
• Manage and monitor GA4, Google Tag Manager, Meta Pixel and conversion tracking.
• Prepare performance reports with actionable insights and identify opportunities to scale campaigns and improve ROI.
• Stay updated on digital advertising trends, platforms and emerging acquisition channels. Key Skills & Experience
• Hands-on experience in Performance Marketing / Paid Media / Digital Marketing.




• Strong experience with Google Ads and Meta Ads.
• Strong analytical skills and proficiency in Excel / Google Sheets.
• Good understanding of digital marketing funnels, lead generation and conversion optimisation.
• Experience with GA4, GTM, Meta Pixel and campaign tracking.
• ROI Driven strategies
• Solid communication, stakeholder management and execution skills.
• Ability to independently manage multiple campaigns in a quick-paced, target-oriented environment.
• Experience in Real Estate, PropTech, BFSI, E-commerce or other lead-generation businesses will be an advantage. About Company: We are a multinational company, headquartered in Mumbai, founded in the year 1999 by a first-generation entrepreneur, Mr. Ashish Deora. Aurum Ventures is the holding company of Aurum Group, which has multiple special-purpose subsidiaries operating under it. Aurum Ventures (www.aurumventures.in) is a new-age real estate group with end-to-end capabilities from acquisition, design, execution, project management, property management, sales, leasing, and hospitality. It has a proven track record of delivering projects in residential and commercial real estate in the Mumbai metropolitan region. Aurum is developing a township named Q Parc in Navi Mumbai, including sez, office spaces, walk-to-work residences, and lifestyle retail. Aurum has established Q Parc as a premium BFSI destination in Navi Mumbai. In addition to successfully selling 1000+ residential units to date, in May 2018.

📌 Performance Marketing Specialist in Thane, Navi Mumbai, Mumbai
🏢 The Aurum Group
📍 Navi Mumbai