Company Description Wayvida is an AI-powered software development and SaaS solutions provider based in Thiruvananthapuram, Kerala, India, founded and led by Dr. Gireesh Neyyar. The company builds scalable HRMS, CRM, AI-powered LMS, ERP, and custom software solutions that help enterprises, startups, and SMEs streamline operations, automate workflows, and improve productivity. Wayvida also offers business automation and management consultancy services to optimize processes, enhance decision-making, and support sustainable growth. With a focus on making technology accessible, practical, and aligned with how organizations work, Wayvida partners with businesses and educational institutions to solve real operational and learning challenges. The team is committed to helping clients build smarter, automate better, and grow with tailored technology solutions. Role Description The Digital Marketing Manager is a full-time, on-site role based at Wayvida’s Thiruvananthapuram office. This role is responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels to promote Wayvida’s SaaS products, custom software services, and consultancy offerings. Daily responsibilities include developing and managing social media strategies, overseeing lead generation initiatives, coordinating content and performance marketing activities, and monitoring web analytics to improve campaign effectiveness. The Digital Marketing Manager will collaborate with product, sales, and leadership teams to define target audiences,



refine value propositions, and ensure consistent brand messaging across all digital touchpoints. The role also involves budget management, reporting on key performance metrics, identifying growth opportunities, and mentoring junior team members to strengthen the marketing function. Qualifications
• Strong Digital Marketing and Marketing skills, with experience leading integrated online campaigns for B2B software or SaaS products.
• Proficiency in Social Media Marketing, including planning, execution, and optimization across relevant platforms.
• Proven Lead Generation experience using digital channels, marketing funnels, and campaign automation tools.
• Hands-on expertise in Web Analytics, including tools such as Google Analytics and other performance-tracking platforms.
• 7+ years of progressive experience in digital marketing, preferably in technology, SaaS, or IT services.
• Ability to develop data-informed strategies, manage budgets, and report on KPIs and ROI.
• Strong communication, stakeholder management, and cross-functional collaboration skills.
• Experience with SEO/SEM, marketing automation, email marketing, and CRM integration is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced certifications in digital marketing are a plus.
• Comfort working in office in Thiruvananthapuram and adapting to a fast-paced, growth-oriented environment.

📌 Digital Marketing Manager (Thiruvananthapuram)
🏢 Wayvida
📍 Thiruvananthapuram