About Digital Molecule: Digital Molecule is a digital marketing agency that helps brands grow through data-driven strategy, creative thinking and measurable performance. We are looking for a hands-on Ads Executive to plan, run and optimise paid campaigns across Google and Meta for our clients. Role Overview As an Ads Executive, you will manage day-to-day paid advertising campaigns end to end: from setup and launch to optimisation and reporting. You will work closely with the strategy, creative and account management teams to deliver strong ROI and keep clients informed and confident.

Key Responsibilities
• Plan, set up, launch and manage PPC campaigns on Google Ads (Search, Display, Shopping, YouTube, Performance Max) and Meta Ads (Facebook and Instagram).
• Conduct keyword research, audience research and competitor analysis to build effective targeting strategies.
• Write and test ad copy, and coordinate with designers and video editors on ad creatives.
• Monitor campaign performance daily and optimise bids, budgets, audiences, placements and creatives to meet KPIs such as CPA, ROAS, CTR and CPL.
• Run A/B tests on creatives, copy, landing pages and audiences.
• Set up and maintain conversion tracking using Google Tag Manager, GA4, Meta Pixel and Conversion API.
• Prepare weekly and monthly performance reports with clear insights and recommendations.
• Manage client ad budgets and ensure accurate, on-pace spend.
• Stay current with platform updates, policy changes and industry best practices.




• Collaborate with account managers to support client calls and presentations.

Requirements:
• At least 1 year of hands-on experience managing PPC campaigns on Google Ads and Meta Ads.
• Solid understanding of campaign structures, bidding strategies, audience targeting and attribution.
• Working knowledge of Google Analytics (GA4), Google Tag Manager and Meta Business Suite / Ads Manager.
• Solid analytical skills and comfort with numbers, spreadsheets and dashboards.
• Good written and verbal communication skills.
• Ability to manage multiple client accounts and meet deadlines.
• Bachelor’s degree in Marketing, Business, Communications or a related field (preferred, not mandatory). Good to Have:
• Google Ads and Meta Blueprint certifications.
• Experience with lead generation.
• Exposure to LinkedIn Ads, Microsoft Ads or other paid platforms.
• Agency experience. What You Will Bring:
• A results-driven, curious mindset and attention to detail.
• Ownership of campaigns and a willingness to learn quickly.
• Ability to turn data into clear actions.

What We Offer
• Competitive

salary:
[Salary range]
• Exposure to multiple industries and ad accounts
• Learning opportunities and support for certifications
• A collaborative, growth-focused team culture
• Clear career growth path toward Senior Ads Executive / Performance Marketing Lead

How to Apply
Send your resume and, if available, examples of campaign results to [email protected] with the subject line “Application – Ads Executive”.

📌 Ads Executive (New Delhi)
🏢 Digital Molecule
📍 New Delhi