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• Employment Type: Full-Time
•

Experience:
1–2 years
• CTC: ₹1.18 – 3.00 LPA
•

Location:
SDA Market near IIT Delhi & Block E, South Delhi, New Delhi
• Joining: Immediate ????? ???????? ?? SMARRTIF AI (OPC) Private Limited is a DPIIT-recognised EdTech startup based in New Delhi. We help non-technical professionals (marketers, analysts, operations leads, educators and career changers) move into high-demand roles across AI/ML, Generative AI and Data Analytics. Our programs start from where each learner actually is, combining customised roadmaps, real-world projects and personalised mentorship to make them genuinely job-ready, not just certified. Beyond education, we partner with organisations through corporate training and custom AI product development. ????? ??? ???? We are looking for a Social Media Marketing Manager to own SMARRTIF AI's presence across Instagram, LinkedIn, YouTube and Facebook. You will run our social media end to end: strategy, content, campaigns, community, creator partnerships and reporting. Your work will grow our audience, bring in enquiries for our learner programs and corporate training, and build SMARRTIF AI into a trusted name in AI education. ???? ???? & ??????? ?????
• Work Mode: Hybrid
•

Working Hours
10:00 AM to 6:00 PM
• Working Days: Monday to Friday
• 3 days work from office & 2 days work from home ??? ???????????????? ?. ?????? ????? ???????? & ?????????
• Build and own the social media strategy for each platform, aligned with enrolment and business goals.
• Plan and run campaigns for program launches, new cohorts, webinars, workshops and corporate training.
• Develop campaign concepts and turn them into clear briefs for designers and video editors. ?. ??????? ????????
• Create and oversee posts, carousels,



reels and stories in SMARRTIF AI's brand voice.
• Write captions, hooks and copy that make AI topics straightforward and engaging.
• Script and plan short-form videos, including learner success stories, tips and behind-the-scenes content. ?. ??????? ???????? & ??????????
• Own the monthly content calendar and keep posting consistent across all platforms.
• Schedule and publish content using social media management tools.
• Keep visuals, tone and messaging consistent with the brand. ?. ????????? ??????????
• Respond to comments, DMs and story interactions promptly and on-brand.
• Monitor brand mentions, answer queries and pass genuine leads to the sales team.
• Run contests, giveaways, live sessions and engagement campaigns. ?. ?????????? & ??????? ????????????
• Find and reach out to relevant creators in AI, tech, careers and education.
• Manage collaborations end to end: briefs, deliverables, content approvals and tracking. ?. ????????? & ?????????
• Track KPIs: reach, impressions, engagement rate, follower growth, leads and conversions.
• Prepare weekly and monthly performance reports with clear insights and next steps.
• Benchmark competitors and use the data to improve what we publish. ?. ???????? & ??????
• Track trends, formats, hashtags and competitor strategies in EdTech and AI.
• Research our audience to learn what content they value and where the growth opportunities are. ?. ???? & ?????????????




• Guide social media interns and coordinate with designers, video editors and freelancers.
• Work with the founder, trainers and sales team to turn programs and learner stories into content.
• Prepare presentations, content strategy documents and monthly reviews for leadership. ????????????
• 1–2 years of hands-on social media marketing experience, in-house or at an agency.
• Bachelor's degree in Marketing, Mass Communication, Journalism or a related field.
• Strong command of Instagram, LinkedIn, YouTube and Facebook, including reels and short-form video.
• Excellent copywriting: engaging captions, hooks and scripts.
• A creative eye for visual aesthetics and storytelling.
• Hands-on experience with scheduling tools (e.g., Buffer, Meta Business Suite) and platform analytics.
• Ability to read performance data and turn it into decisions.
• Strong organisation skills to manage multiple calendars and deadlines.
• Clear communication for team coordination and leadership reporting.
• A portfolio of social media accounts or campaigns you have managed. ???? ?? ????
• Hands-on with Canva, CapCut or basic video editing.
• Basic knowledge of Meta Ads and LinkedIn Ads for lead generation.
• Experience in EdTech, tech or B2B marketing.
• Interest in AI and comfort using AI tools for content creation.
• A strong personal social media presence. ??? ??? ?????
• Candidates with 1–2 years of relevant social media marketing experience.
• Candidates who can join immediately.
• Candidates comfortable with a hybrid schedule at our South Delhi office. Please include a link to your portfolio or the social media accounts you have managed with your application. Website : https://www.smarrtifai.com/

📌 Social Media Marketing Manager (India)
🏢 SMARRTIF AI
📍 India