A growth role, with a path to leadership in marketing Bengaluru | Full-time | 2+ years This is a growth role, not a “run the ads” role. Lane is changing how India learns to drive and buys its first car: 50,000+ hours of safe driving taught, two businesses, and new cities ahead. You will own the growth engine behind it, across performance, brand, offline, influencer, social and CRM. You bring the rigour of a performance marketer and the eye of a brand builder, you lead a team, and you work directly with the Head of Business and the CEO. What you will own
• Growth across web and app: run Meta and Google Ads end to end and own CAC, ROAS and the revenue paid channels bring in.
• Brand and creative: shape campaigns, ad concepts and Lane’s voice, working hand in hand with our content team on reels, creatives and socials.
• Offline and influencer: run campus and on-ground activations, partnerships and influencer campaigns end to end.
• CRM marketing and management: own the CRM and lifecycle journeys across WhatsApp, SMS, email and push, so every lead is nurtured and every learner comes back.
• Measurement: set up tracking and attribution with GA4, GTM, Firebase and an MMP, and own Search Console and SEO basics.
• Budgets and experiments: allocate spend across channels,



test new ones, run RCA on performance gaps and fix them fast.
• The team: hire and lead Lane’s marketing team, and bring weekly insights and recommendations to leadership. Who you are
• 2+ years in performance or growth marketing, ideally in D2C or consumer apps, with strong hands-on Meta Ads and Google Ads.
• Technical: GA4, GTM, Search Console, Firebase, an MMP (AppsFlyer, Adjust or similar) and CRM tools, plus strong Excel.
• Creative: you can brief a reel, judge a hook and write copy that converts.
• You connect numbers to business outcomes. D2C profitability experience is a big plus.
• Ready to lead people, not just campaigns. Why Lane
• Fast-track growth: a high-ownership role with a clear path to leadership in marketing as Lane scales.
• Direct access: work closely with the Head of Business and the CEO on Lane’s growth strategy.
• Lead a team: build and manage the marketing function from the ground up.
• A bigger portfolio: performance, brand, CRM marketing, offline, influencer and social, across two businesses: driving education and car commerce.
• Robust backing: Lane is backed by Kae Capital, DeVC and Antler.

📌 Growth Marketing Manager (Bengaluru)
🏢 Lane
📍 Bengaluru