Role Description The Performance Marketing Specialist is a full-time, in office role based in Delhi, India. This role is responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels to drive qualified leads and customer acquisition for Raizing Global’s visa and migration, education and courses services. Day-to-day tasks include managing paid advertising campaigns, monitoring performance metrics, conducting A/B tests, and adjusting strategies to improve ROI and conversion rates. The specialist will collaborate with sales and customer service teams to align marketing initiatives, refine messaging, and ensure a consistent customer journey. The role also includes market and competitor analysis, reporting on campaign performance, and recommending data-driven improvements to marketing strategies. Qualifications
• Candidates should possess strong Communication and Customer Service skills to effectively collaborate with internal teams and support customer-focused initiatives.




• Candidates should possess Market Research and Marketing Strategy skills to analyze trends, identify target audiences, and develop impactful performance marketing campaigns.
• Candidates should possess Sales-related skills to understand conversion funnels, support lead generation, and align marketing efforts with revenue goals.
• Candidates should have proficiency in digital advertising platforms (such as Google Ads, social media ads) and analytics tools for tracking and optimizing campaign performance.
• Candidates should bring strong analytical and reporting skills, with the ability to interpret data and recommend actionable improvements.
• A bachelor’s degree in Marketing, Business, Communications, or a related field is preferred, along with prior experience in performance or digital marketing.
• Experience in the travel, visa, or migration services industry is an advantage, as well as familiarity with fast-paced, customer-centric environments.

📌 Performance Marketing Specialist (India)
🏢 Raizing Global
📍 India