About the Role
HONO is an AI-native Human Capital Management (HCM) platform that helps enterprises manage the entire employee lifecycle, from hiring and onboarding to payroll, performance, learning, and exit. Its agentic AI copilot, HONO ERA, powers a headless, Zero-UI HRMS that lets employees and managers get HR work done through simple conversations on chat, mobile, Microsoft Teams, Slack, WhatsApp, and voice. Founded in Gurugram in 2016, HONO today serves 300+ enterprises and over 1 million users across 50+ countries, with offices across India, Southeast Asia, the Middle East, Africa, and the UK. Our mission is to nurture human relationships and help every organization unlock the full potential of its people. The Content & Social Media Lead will own HONO's content and editorial engine and its social media presence. This is a content-first role for a strong writer and editor who can turn complex HR technology and AI topics into clear, compelling stories for HR leaders, CHROs, and business decision-makers, and who knows how to make that content travel on social media. The role will shape HONO's brand voice and thought leadership across the website, blogs, long-form assets, newsletters, and social channels, working closely with Product Marketing, Sales, Design, and Leadership to build awareness, engagement, and pipeline.

Responsibilities:
Content Strategy & Editorial Leadership
• Define and own the content strategy aligned with buyer personas, the buyer journey, and business goals.
• Own the editorial calendar and plan content themes, campaigns, and launches across channels.
• Set and maintain HONO's brand voice, tone, and editorial standards, and create style guides for writers and contributors.
• Act as the final editor for marketing content, ensuring accuracy, clarity, consistency, and quality.
• Identify content gaps and opportunities through audience, competitor, and search research. Content Creation
• Write and publish blogs and long-form articles regularly, from research and outlining through to final edit.
• Write customer case studies and success stories by interviewing customers, partners, and internal teams.
• Write and edit whitepapers, e-books, newsletters, website copy, and landing pages.
• Create scripts and briefs for videos, webinars, podcasts, and other multimedia content.




• Develop campaign messaging and copy for product launches, events, and demand-generation programs.
• Work with internal subject-matter experts to produce expert-led content.
• Use AI writing and research tools responsibly to improve speed and scale without compromising quality or originality. Thought Leadership & Brand Storytelling
• Build HONO's thought leadership on HR technology, agentic AI, employee experience, and the future of work.
• Ghostwrite and edit articles, posts, and speaking content for HONO's founders and leadership team.
• Develop research-led and data-driven content, such as reports and point-of-view pieces, that positions HONO as an industry voice.
• Support PR and communications with bylines, press materials, and award submissions where needed. Social Media Marketing
• Write and create social media content, and plan and execute the social media strategy across LinkedIn, Instagram, X, YouTube, and other relevant platforms, with LinkedIn as the primary B2B channel.
• Turn long-form content into platform-native formats such as carousels, short videos, threads, polls, and newsletters.
• Manage the social media content calendar, community engagement, and day-to-day publishing.
• Run leadership and employee advocacy programs to extend HONO's reach and credibility.
• Collaborate on paid social campaigns with the performance marketing team, including content, copy, and creative direction.
• Track platform trends, formats, and algorithm changes, and apply them to grow reach, engagement, and followers. SEO & AEO Content
• Write SEO-optimized content based on keyword and search-intent research to grow organic traffic and rankings.
• Create AEO (Answer Engine Optimization) content, such as answer-first articles, FAQs, comparisons, and structured content, so HONO is cited by AI search and answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews.
• Optimize on-page elements including headings,



meta titles, descriptions, internal links, and schema-friendly structure.
• Refresh and repurpose existing content to improve performance and extend its life.
• Drive content distribution and amplification across owned, earned, and paid channels, including email newsletters and partner platforms. Collaboration & Stakeholder Management
• Partner with Product Marketing on positioning, messaging, and product launch content.
• Work with Sales to create content that supports every stage of the funnel, including sales enablement assets.
• Brief and guide designers, video editors, freelance writers, and agencies, and review their output for quality and brand fit.
• Mentor junior content and social media team members where applicable. Analytics & Reporting
• Measure content and social performance, including traffic, engagement, reach, follower growth, leads, and pipeline influence.
• Build regular reports and share insights with the Digital Marketing and Leadership teams.
• Use data and audience feedback to refine content topics, formats, and distribution. Desired Profile:
• Bachelor's or Master's degree in English, Journalism, Mass Communication, Marketing, or a related field.
• 7–8 years of experience in content marketing, editorial, or brand content roles, with at least 2–3 years managing social media for a brand. Experience in B2B SaaS, HR Tech, or technology companies is strongly preferred.
• Exceptional writing, editing, and storytelling skills, with a portfolio that includes blogs, SEO/AEO content, social media posts, and customer case studies.
• Proven ability to simplify complex technology and AI topics for business audiences.
• Solid understanding of LinkedIn and other social platforms, including formats, algorithms, community building, and employee advocacy.
• Hands-on experience writing SEO content and a good understanding of AEO and how AI search engines surface and cite content.
• Hands-on experience with tools such as HubSpot or another CMS, Google Analytics, social media management tools (e.g., Sprout Social, Hootsuite, Buffer), Canva, and AI writing tools.
• Highly organized, with the ability to manage multiple projects and deadlines and work with cross-functional stakeholders.

📌 Content & Social Media Lead (Gurugram)
🏢 HONO
📍 Gurugram