Company Description: Fluid Focus is the first consumer brand from BioAxis Research & Wellness Private Limited, a research-led health and wellness company focused on improving everyday human performance without compromising long-term health. The team works at the intersection of science, nutrition, and preventive health to create evidence-informed wellness products that fit naturally into the lives of ambitious, modern consumers. Fluid Focus was created to offer a smarter, more scientifically considered way to support focus, energy, and cognitive performance for students, professionals, founders, creators, and other high-performance individuals. Rather than following conventional supplement models, the brand is building a new category centered on functional, research-informed wellness that delivers tangible benefits in daily life. Role Description: The Marketing and Content Executive will be responsible for planning, creating, and managing content across digital channels to build brand awareness and engagement for Fluid Focus. This full-time, in office role in Noida involves developing marketing campaigns, producing copy for social media, email, and web pages, and collaborating with design and product teams to ensure consistent brand messaging. The role includes conducting market and audience research, tracking campaign performance, and optimizing content based on data and insights. The Marketing and Content Executive will also support community-building initiatives, assist with launch activities, and maintain a solid understanding of trends in health, wellness, and performance-focused products. You'll run Fluid Focus's social media day to day, working directly with the founder. The brand's Instagram and Facebook pages go live this month with a 60-day launch plan already written. Your job is to turn that plan into posts, Reels, ads and creator partnerships every week,



and to find out what works.

What you'll do
• Shoot, edit and upload short-form content (Reels, Stories, carousels) for Fluid Focus's Instagram and Facebook, about 4 feed posts a week plus stories.
• Keep the monthly content calendar up to date: what goes out, when, and in which format.
• Find and contact nano and micro-influencers (student, office-life, running and fitness creators), send them product, and track what they post and how it performs.
• Film founder-led content with Dr. Panshul and co-ordinate Collab posts between his account and the brand's
• Make sure every post follows the brand guidelines and Indian advertising rules: ASCI disclosure labels on creator posts, the caffeine warning, and no health claims. What we're looking for
• Comfortable on camera and with shooting and editing on a phone (CapCut, InShot, VN or similar).
• Strong organizational skills, attention to detail, and ability to manage multiple projects on-site in a fast-paced environment.
• Collaborative mindset, clear written and verbal communication skills, and openness to feedback and experimentation.
• An active Instagram account or a portfolio of content you've made, personal or for a brand.
• Basic knowledge of Meta Ads Manager, or a willingness to learn it in the first few weeks.
• Good written English and Hindi for captions, comments and messages to creators.
• Organised enough to keep a calendar running without being chased.
• Based in Delhi NCR, and able to come in for shoots.
• Nice to have: interest in fitness, wellness, health sciences or the creator economy; experience running an influencer campaign; basic Canva skills. What you'll get
• Pay: negotiable
- based on experience
• Direct work with the founder, and a real brand launch for your portfolio
• Room to try your own ideas and see their results quickly.

📌 Marketing and Content Executive (Noida)
🏢 Fluid Focus
📍 Noida