Role Description
• This is a full-time, on-site Marketing Manager role, focusing on ATL, BTL, and FMCG retail marketing. plan and execute above-the-line campaigns across traditional and digital media, ensuring brand visibility and consistency.
• design and manage below-the-line activities such as in-store promotions, events, point-of-sale materials, and local outreach programs.
• The role involves collaborating with sales teams and retail partners to drive footfall, optimize merchandising, and improve conversion in FMCG retail channels.
• monitor campaign performance, analyze market and consumer data, manage budgets, and provide regular reports and recommendations to leadership.
• CTC on offer is 10LPA that varies on the team and role fit for the org. Qualifications
• Strong experience in ATL marketing, including campaign planning, media coordination, and brand communication.
• Proficiency in BTL and trade marketing activities, such as in-store promotions, events, and retail activations.




• Hands-on exposure to FMCG retail operations, including merchandising, shopper behavior, and channel management.
• Ability to analyze market data, consumer insights, and campaign performance to drive evidence-based decisions.
• Skilled in cross-functional collaboration with sales, operations, and external agencies or vendors.
• Excellent written and verbal communication skills, with solid presentation and stakeholder management abilities.
• Proven capability in project management, budgeting, and meeting deadlines in a fast-paced environment.
• Bachelor’s or Master’s degree in Marketing, Business, or a related field; prior experience in FMCG marketing is highly preferred.
• Commitment to ethical, inclusive, and non-discriminatory practices, with the ability to work effectively in diverse teams.

📌 Marketing Manager (Kalyan)
🏢 Newleap Nestor
📍 Kalyan