Job Description
– Marketing Communication DesignerBrands: V-Rich Natural Products & Yogurt Alley

Experience:
3+ Years

Location:
Hyderabad Employment Type: Full-Time Key: Applications without a portfolio will not be considered.

About the Role
We are looking for a creative and marketing-focused Marketing Communication Designer who can translate marketing strategies into impactful visual communication that drives brand awareness, customer engagement, and sales. This role focuses on developing brand-aligned visual creatives across digital campaigns, performance marketing, e-commerce, websites, social media, and offline marketing touchpoints. You will work across two distinct consumer brands – V-Rich Natural Products and Yogurt Alley, each with its own visual identity, design language, target audience, and communication style. The ideal candidate should have a strong understanding of how design influences consumer behaviour, captures attention, communicates product value, and drives conversions.

Key Responsibilities
1. Campaign & Marketing Design
• Develop creative concepts, key visuals, and campaign designs.
• Adapt campaign creatives across multiple marketing channels and formats.
• Translate marketing briefs into impactful visual communication. 2. Performance Marketing Creatives
• Design high-performing advertising creatives for Meta, Reddit, YouTube, and Google Ads.
• Develop creatives for quick-commerce and e-commerce platforms.
• Understand marketing hooks, CTA placement, visual hierarchy, and conversion-focused design.
• Create multiple ad variations for testing and campaign optimisation. 3. Social Media & Digital Communication
• Design engaging static posts, carousels, thumbnails, and experimental graphics.
• Develop storytelling-based creatives and campaign-led visual systems.
• Maintain consistency across social media platforms. 4. Marketing Collateral & Offline Branding
• Design brochures, flyers, posters,



banners, and promotional materials.
• Develop POS materials, event branding, retail communication, and in-store promotional creatives.
• Ensure designs are production-ready for print and offline execution. 5. Website & E-commerce Creatives
• Create website banners, landing-page visuals, product graphics, and category creatives.
• Develop promotional assets for e-commerce and quick-commerce platforms.
• Ensure visual consistency across digital customer touchpoints. 6. AI-Assisted Design & Innovation
• Use AI-powered tools for creative ideation, image generation, manipulation, and enhancement.
• Explore tools such as ChatGPT, Gemini, Claude, and Magnific to improve creative quality and productivity. 7. Brand Identity & Consistency
• Maintain two distinct brand identities and visual languages.
• Adapt designs based on brand positioning, target audience, and campaign objectives.
• Ensure consistency across all brand communication materials. Mandatory Skills & Competencies
• Design Software: Strong proficiency in Adobe Photoshop and Adobe Illustrator.
• Visual Design: Excellent understanding of typography, composition, colour theory, visual hierarchy, and layout.
• Image Editing: Strong skills in image manipulation, compositing, and visual storytelling.
• Marketing Understanding: Ability to convert marketing briefs into compelling visual communication.
• Performance-Driven Design: Understanding of hooks, CTAs, ad formats, creative variations, and conversion-focused design.
• Creative Optimisation:



Ability to analyse campaign performance statistics and refine creatives based on marketing insights.
• Adaptability: Ability to adapt one creative concept across multiple platforms and formats.
• Brand Management: Ability to work with two different brand identities without compromising their individual design languages.
• Print & Digital Production: Understanding of digital specifications and print production requirements. Additional Responsibilities
• Mentor and guide creative interns when required.
• Present creative concepts and explain design decisions.
• Take ownership of projects from initial briefing and brainstorming to final execution.
• Incorporate feedback and improve creative outputs through multiple iterations.
• Ensure all designs are production-ready and suitable for their intended use cases. Preferred Qualifications (Not Mandatory)
• Degree or diploma in Design, Visual Communication, Graphic Design, or a related field.
• Previous experience working with F&B;, D2C, FMCG, or consumer-focused brands.
• Basic knowledge of video editing, GIF creation, and motion graphics using any relevant tools. Portfolio RequirementsA portfolio is mandatory for this position. Applications without a portfolio will not be considered. Bonus points if your portfolio showcases the complete design process for at least 1–2 projects, including:
• Original project brief and marketing objective.
• Brainstorming and creative ideation.
• Concept development and design decisions.
• Final creative execution.
• Adaptation across multiple marketing channels and formats.
• Final production-ready creatives and their intended applications. We are particularly interested in designers who can demonstrate not just how valuable their designs look, but also how effectively their designs communicate, engage customers, and support marketing and sales objectives.

📌 Marketing Communication Designer (Hyderabad)
🏢 V-Rich Natural Products
📍 Hyderabad