Position: Digital Marketing & Social Media Manager Company: HempCann Solutions Private Limited

Location:
Plot No. 266/3328, Gangadhar Meher Marg, Post KIIT, Bhubaneswar
- 751024 Company Overview: We are looking for a creative, enthusiastic, and result-oriented Digital Marketing & Social Media manager to manage the company's digital presence, social media platforms, online marketing activities, and brand communication. The candidate will be responsible for developing engaging digital content, managing social media accounts, executing digital marketing campaigns, increasing brand visibility, and supporting the company's overall marketing and business objectives.

Key Responsibilities
1. Social Media Management  Manage and maintain the company's social media platforms, including Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.  Develop and execute social media strategies to increase brand awareness, engagement, and audience growth.  Create, schedule, and publish regular posts, reels, stories, videos, and other digital content.  Monitor social media engagement, comments, messages, and audience interactions.  Maintain consistency in brand communication, tone, and visual identity across all platforms. 2. Content Creation & Planning  Develop creative content ideas for social media campaigns, product promotions, festivals, and brand awareness activities.  Prepare monthly social media content calendars and marketing plans.  Coordinate with the design and content teams to create engaging creatives, videos, reels, and promotional materials.  Write captions, product descriptions, promotional content, and social media copy.  Ensure all content is accurate, engaging, and aligned with company guidelines. 3. Digital Marketing & Campaign Management  Plan, execute, and monitor digital marketing campaigns across relevant online platforms.  Manage paid advertising campaigns on platforms such as Meta Ads and Google Ads.



 Support website traffic generation, lead generation, and customer acquisition activities.  Assist in SEO activities, keyword research, website optimization, and online visibility improvement.  Explore new digital marketing opportunities and strategies to improve brand reach. 4. Brand Promotion & Marketing Activities  Develop digital promotional strategies for the company's products and brands.  Support product launches, promotional campaigns, seasonal marketing, and festival-related activities.  Coordinate with internal teams for marketing requirements, product information, and campaign execution.  Identify relevant influencers, content creators, and potential digital marketing collaborations.  Maintain brand consistency across all digital communication channels. 5. Performance Monitoring & Reporting  Track social media performance, audience engagement, reach, impressions, and follower growth.  Monitor digital campaign performance, website traffic, leads, and advertising results.  Prepare monthly digital marketing and social media performance reports.  Analyze campaign results and recommend improvements based on performance data.  Maintain records of marketing activities, campaign schedules, and content performance. 6. Market Research & Competitor Analysis  Research industry trends, customer preferences, and digital marketing practices.  Monitor competitor social media activities, campaigns, and content strategies.  Identify opportunities to improve brand positioning and digital engagement.



 Stay updated with social media platform trends, algorithms, and marketing tools. Required Qualifications  Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.  Relevant certification or training in Digital Marketing or Social Media Marketing will be an advantage.  Minimum 1–3 years of experience in digital marketing and social media management.  Experience in the FMCG, Ayurvedic, herbal, wellness, or nutraceutical industry will be preferred. Required Skills  Strong knowledge of social media platforms and digital marketing strategies.  Good content writing, communication, and creative thinking skills.  Basic knowledge of SEO, Google Analytics, Meta Ads, and Google Ads.  Familiarity with Canva, video editing tools, and social media scheduling platforms.  Ability to analyze marketing performance and prepare reports.  Good organizational skills and ability to manage multiple campaigns simultaneously.  Ability to work independently and coordinate effectively with internal teams. Key Performance Indicators (KPIs)  Social media audience growth and engagement.  Content reach, impressions, and performance.  Digital campaign effectiveness and lead generation.  Website traffic and online visibility.  Timely execution of content calendars and marketing campaigns.  Overall improvement in brand awareness and digital presence. Personal Attributes  Creative, proactive, and result-oriented approach.  Strong attention to detail.  Positive communication and teamwork skills.  Ability to adapt to changing digital trends.  Willingness to learn and implement new marketing strategies. Note: The candidate must ensure that all digital marketing content and promotional activities comply with applicable advertising guidelines and company policies, particularly for Ayurvedic, herbal, nutraceutical, and wellness products.

📌 Digital Marketing And Social Media Manager (Bhubaneswar)
🏢 HempCann Solutions Private
📍 Bhubaneswar