Company Description DealZta is a digital platform focused on strengthening local businesses and supporting sustainable economic growth within communities. The company helps businesses enhance their visibility, connect with nearby customers, and build a stronger presence without adding financial strain. By encouraging people to discover and support local businesses, DealZta promotes a thriving ecosystem where value and opportunities remain in the community. This approach supports business growth, deepens customer relationships, and contributes to long-term economic development. DealZta is committed to empowering businesses of all sizes through digital reach, community engagement, and local market presence. Role Description This is a full time Content Strategist role based in Coimbatore, offered in a hybrid work model with a mix of on-site and work-from-home arrangements. The Content Strategist will plan and oversee content initiatives that support local business engagement and platform growth, ensuring alignment with DealZta’s mission and brand voice. Day-to-day responsibilities include developing content strategies, mapping content to user journeys, and collaborating with cross-functional teams such as marketing, design, and product. The role involves managing content calendars, guiding content creation for web and digital channels, optimizing existing content for clarity and impact, and analyzing performance metrics to refine strategies.



The Content Strategist will also research local market trends, identify storytelling opportunities, and ensure a consistent, inclusive, and community-focused narrative across all touchpoints. Qualifications
• Candidates should possess strong Content Strategy and Content Development skills to plan, structure, and execute effective content initiatives.
• Candidates should possess Content Management experience, including organizing, maintaining, and updating content libraries and calendars.
• Candidates should possess Web Content Writing and Writing skills for clear, audience-focused communication across digital platforms.
• Candidates should have experience collaborating with marketing, product, and design teams, and be comfortable working in a hybrid environment based in Coimbatore.
• Candidates should demonstrate strong research, analytical thinking, and familiarity with basic content performance metrics and tools.
• Candidates should have excellent written and verbal communication skills, attention to detail, and the ability to adapt tone for different audiences.
• A bachelor’s degree in Communications, Marketing, Journalism, or a related field, or equivalent practical experience, is preferred.
• Experience with digital platforms, local business ecosystems, or community-focused initiatives will be an advantage.

📌 Content Strategist (Coimbatore)
🏢 DealZta
📍 Coimbatore