Organization: Vidyashilp University | Department: Brand & Marketing
Location:
Bengaluru, Karnataka |
Experience:
3 to 5 years Employment Type: Full-time Role overview At Vidyashilp University, you’ll tell stories that help prospective students imagine what they could do here. That might mean following a current student’s project from first idea to prototype, showing how a faculty member brings a real-world problem into class, or asking a student what they learned on an internship. You’ll shape what VU shares across its five schools: spotting stories, planning the editorial calendar, writing copy, directing shoots with our in-house Video Producer and publishing the final work. You’ll have the editorial freedom to pitch stories and the hands-on role to bring them to life.
Key responsibilities
1. Own the social calendar. Build and manage a monthly plan across platforms. Balance student and faculty stories with admissions campaigns and campus events. Choose the right format and angle for prospective students, parents, counsellors and the university community. 2. Find and write stories. Work with students, faculty and teams across the five schools to uncover stories worth telling. Write captions, scripts, post copy and short articles that sound like VU and feel natural on each platform. 3. Direct video and photography. Brief the in-house Video Producer and external partners on reels, testimonials, photo stories and event coverage. Capture students and faculty at work, then select footage and review final edits for quality and brand fit. 4. Look after the brand and community. Apply VU’s voice, naming conventions and visual identity. Verify facts, secure consent for names and images, respond to comments and messages, and escalate sensitive issues to the Brand Manager. 5.
Use performance to improve the plan. Review reach, engagement and audience growth. Use what you learn to refine story angles, formats and publishing priorities. 6. Publish and cover events. Upload and schedule posts, stories and videos across all platforms on time. Cover events as they happen with live posts and stories, and keep profiles, bios, highlights and links up to date. Required qualifications and skills ● Bachelor’s degree in Marketing, Communications, Journalism, Media or a related field. ● 3 to 5 years’ experience managing social media for a brand, institution or agency. ● Solid writing skills, with examples of clear, specific copy and an ability to adapt it for different platforms. ● Hands-on experience planning and directing video and photo shoots, with a good eye for framing, editing and story. ● Working knowledge of Instagram, LinkedIn, YouTube, X, Facebook and WhatsApp channels, plus familiarity with scheduling and analytics tools. ● Comfort with basic design and editing tools such as Canva, and with using AI tools to support content development while checking facts and protecting the brand voice. ● Ability to follow brand guidelines closely and keep content consistent across platforms. ● Strong organization, with the ability to manage multiple deadlines, coordinate across teams and make sound editorial decisions during live events. Key competencies ● Clear, accurate writing ● Visual judgement ● Planning and consistency ● Attention to brand standards ● Reliability under deadlines ● Collaboration across teams
How to apply
Share 2 or 3 examples of social content you’ve worked on. Tell us what you were responsible for and why you chose that angle or format, along with your updated CV, to
[email protected] Regards, Vidyashilp University https://vidyashilp.edu.in/
📌 Social Media Specialist (Bengaluru)
🏢 Vidyashilp University
📍 Bengaluru