Job Title: Performance Marketing & Ads Specialist

We are looking for an experienced Ads Specialist with 4+ years of hands-on experience in managing paid advertising campaigns, performance marketing, and digital growth strategies.

The candidate should have strong expertise in Google Ads, Meta Ads, linkedin ads, campaign optimization, audience targeting, and conversion tracking, along with knowledge of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).

Key Responsibilities

Plan, execute, and optimize Google Ads campaigns, including Search, Display, Shopping, Performance Max, and YouTube Ads.

Manage Meta Ads campaigns across Facebook and Instagram.

Develop effective advertising strategies to generate quality leads, traffic, and conversions.

Conduct keyword research, competitor analysis, and audience research.

Optimize campaigns based on CTR, CPC, CPA, ROAS, and conversion rates.

Manage campaign budgets and improve advertising ROI.

Implement conversion tracking using Google Tag Manager and Google Analytics 4.

Create and test ad copies, creatives, landing pages, and audience segments.





Develop remarketing and retargeting strategies.

Understand AEO strategies to improve brand visibility in AI-powered answer engines.

Understand GEO strategies to increase brand visibility in generative AI platforms such as ChatGPT, Gemini, and Perplexity.

Monitor campaign performance and prepare regular performance reports.

Required Skills

4+ years of experience in Digital Advertising / Performance Marketing.

Solid expertise in Google Ads and Meta Ads.

Knowledge of LinkedIn Ads and YouTube Ads.

Strong understanding of SEO, AEO, and GEO.

Knowledge of Google Analytics 4 and Google Tag Manager.

Experience with keyword research and competitor analysis.

Strong analytical and reporting skills.

Understanding of landing page optimization and conversion rate optimization.

Key Performance Indicators (KPIs)

Lead generation and conversion growth.

Cost per lead (CPL) and cost per acquisition (CPA).

Return on Ad Spend (ROAS).

Click-through rate (CTR).

Campaign budget utilization.

Organic and AI-driven brand visibility

📌 Performance Marketing & Ads Specialist (Hyderabad)
🏢 Naresh I Technologies
📍 Hyderabad