1. Job PurposeThe Marketing Executive is responsible for identifying, searching, evaluating and finalising potential commercial locations for new franchise outlets under our brands, including Teaboy, Blackpekoe and Hero Chai.
The primary responsibility is to identify high-potential locations with positive customer footfall, visibility and business opportunities to support franchise outlet expansion.
- Identify suitable commercial locations for new franchise outlets.
- Search for high-street locations, main roads, shopping areas and commercial hubs.
- Identify locations near colleges, IT parks, offices, hospitals, bus stands and residential areas.
- Conduct daily field visits to identify potential properties.
- Collect property owner and broker contact details.
- Identify available rental and lease properties.
B.
Location Feasibility Study
- Analyse customer footfall and surrounding business activity.
- Check road visibility, accessibility and parking facilities.
- Evaluate nearby competitors and existing tea shops.
- Check the availability of water, electricity and drainage facilities.
- Assess rental value against expected business potential.
- Verify property size and frontage according to company requirements.
C. Property & Owner Coordination
- Coordinate with property owners and real estate brokers.
- Collect rental quotations and property details.
- Arrange site visits with the franchise sales team.
- Negotiate rental terms wherever possible.
- Collect property photos, videos and location details.
- Follow up until management approval and property finalisation.
D. Reporting & Documentation
- Submit daily location search reports.
- Maintain a database of available commercial properties.
- Share Google Maps location links.
- Submit property photos, videos and rental details.
- Maintain a location pipeline tracker.
- Coordinate with the franchise team for final approval.