WE’RE HIRING: SENIOR GRAPHIC DESIGNER & VIDEO EDITOR Company: Innovis Polychem

Location: Plot No. 45B, Sector 17, Bahadurgarh, Haryana – 124507

Employment Type: Full-time, on-site

Experience Required: 4–5 years

Salary: Based on experience, portfolio quality, and practical assessment

About the RoleWe are looking for an experienced, creative, and commercially aware Senior Graphic Designer & Video Editor to manage visual communication across our brands, ecommerce platforms, websites, social media, packaging, and corporate materials.

The candidate must be able to take a project from concept and content planning through design, video production, editing, and final delivery. Strong branding skills, hands-on knowledge of AI creative tools, and the ability to produce consistent, high-quality work are essential.

Key Responsibilities1. Brand Identity and Creative Direction

- Create and develop brand identities, including logos, colour palettes, typography, visual styles, and brand guidelines.
- Maintain a consistent identity across digital, print, packaging, and video content.
- Translate product benefits and business objectives into clear visual concepts.
- Manage multiple brands while preserving each brand’s distinct positioning and appearance.
- Present concepts with clear reasoning and incorporate feedback into final designs.
- Maintain organised brand assets, templates, and approved design references.

2. Ecommerce Product Creatives

- Design product listing images for relevant platforms, including Amazon, Flipkart, Meesho, Myntra, JioMart, and the company website.
- Create main images, lifestyle visuals, infographics, comparison charts, size guides, feature highlights, and enhanced brand content.
- Retouch product photographs, remove backgrounds, correct colours, and improve image quality.
- Ensure visuals accurately represent product shape, colour, dimensions, features, and package contents.
- Adapt creatives to each platform’s specifications and content requirements.
- Coordinate with the catalogue and ecommerce teams to improve product communication and conversion.

3. Video Planning, Production and Editing

- Develop video concepts, scripts, storyboards, shot lists, and production plans.
- Coordinate and, where required, conduct basic product shoots using available camera, mobile, lighting, and audio equipment.
- Edit product demonstrations, promotional videos, brand films, testimonials, explainers, and corporate videos.
- Produce Instagram Reels, YouTube Shorts, social media videos, and marketplace product videos.
- Handle footage selection, sequencing, pacing, transitions, colour correction, audio cleanup, music, subtitles, and exports.
- Create strong opening hooks, clear product benefits, and effective calls to action.
- Repurpose longer videos into shorter formats and adapt content for different channels.
- Deliver videos in the correct aspect ratios, resolutions, durations, and file formats.

4. Motion Graphics and Animation

- Create animated text, logo reveals, product callouts,



transitions, and basic explainer animations.
- Add motion graphics that improve clarity and engagement.
- Develop reusable motion templates for recurring campaigns and brand content.
- Combine live footage, graphics, product renders, and animation into cohesive videos.

5. AI Tools and Creative Workflows

- Use AI tools for concept exploration, mood boards, image generation, background creation, retouching, and creative variations.
- Apply AI-assisted video editing, captioning, voiceovers, audio enhancement, and video generation where appropriate.
- Write and refine prompts to achieve consistent brand styles and useful outputs.
- Combine AI-generated elements with original design and manual editing to produce polished work.
- Check generated content for incorrect text, distorted products, inaccurate features, and visual inconsistencies.
- Use approved tools and assets, checking usage rights and obtaining approval before uploading confidential material.
- Evaluate new tools and introduce workflows that improve production speed and quality.

6. Social Media and Advertising Creatives

- Design social posts, carousels, stories, thumbnails, campaign banners, and promotional assets.
- Create static and video advertisements for Meta, Google, marketplaces, and other relevant channels.
- Develop different hooks, layouts, messages, and creative variations for testing.
- Coordinate with marketing teams on campaign calendars, product launches, festivals, and sale events.
- Review available performance feedback and improve creatives based on engagement, clicks, and conversions.
- Maintain visual quality while delivering work within campaign deadlines.

7. Packaging and Print Design

- Design product packaging, labels, inserts, instruction leaflets, stickers, and shipping-related branding.
- Prepare brochures, catalogues, flyers, posters, standees, business cards, stationery, diaries, and exhibition materials.
- Work with printer-provided dielines and prepare accurate print-ready files.
- Check bleed, margins, colour mode, resolution, typography, and finishing requirements.
- Coordinate with vendors on proofs, materials, print quality, and production corrections.
- Verify that approved product information and required text are included accurately.

8. Website and Corporate Design

- Create website banners, landing-page visuals, icons, email graphics, and promotional sections.
- Design company profiles, presentations, sales materials, and internal communication assets.
- Prepare desktop and mobile versions where required.
- Coordinate with website developers and other teams to ensure designs are implemented correctly.

9.



Product Photography and Asset Management

- Plan product photography requirements and prepare references for shoots.
- Coordinate product styling, props, backgrounds, framing, and shot consistency.
- Organise raw footage, photographs, editable files, fonts, licensed assets, and final exports.
- Maintain clear file naming, version control, and accessible project folders.
- Hand over complete editable source files and linked assets for approved work.

10. Project Ownership and Quality Control

- Understand briefs, clarify requirements, estimate timelines, and manage multiple projects.
- Coordinate with management, marketing, ecommerce, product, and production teams.
- Proofread text and check alignment, spelling, brand consistency, specifications, and export quality.
- Manage feedback and revisions efficiently.
- Flag missing inputs or deadline risks early and propose practical solutions.
- Take responsibility for the final quality and timely delivery of assigned creative work.
- Required Skills and ToolsGraphic design: Strong command of Adobe Photoshop and Illustrator; CorelDRAW knowledge is an advantage.
- Video editing: Proficiency in Adobe Premiere Pro or DaVinci Resolve.
- Motion graphics: Working knowledge of Adobe After Effects.
- AI tools: Practical experience with image, video, and editing tools such as Adobe Firefly, ChatGPT image tools, Midjourney, Runway, or equivalent platforms.
- Supporting tools: Canva and Figma knowledge will be an advantage.
- Strong understanding of typography, composition, colour, hierarchy, storytelling, and branding.
- Knowledge of digital exports, print production, video formats, and platform-specific creative requirements.
- Ability to write or refine short headlines, captions, and video scripts.
- Good communication, attention to detail, and time management.
- Candidate Requirements4–5 years of relevant professional experience.
- A solid portfolio demonstrating branding, ecommerce creatives, packaging, social media design, and video editing.
- Ability to independently deliver both static designs and finished videos.
- Demonstrated use of AI tools supported by sound design judgement and manual finishing skills.
- Experience working with consumer products, manufacturing businesses, or multiple brands will be an advantage.
- Availability to work full-time from Bahadurgarh, Haryana.
- A relevant qualification in graphic design, animation, visual communication, or multimedia is preferred.
- Performance MeasuresQuality and consistency of brand communication.
- Accuracy of product representation and design content.
- Timely completion of projects and campaign assets.
- First-review approval rate and avoidable revision levels.
- Quality of video storytelling, editing, sound, and motion graphics.
- Contribution to advertising and ecommerce creative improvements.
- Organisation and completeness of editable source files.
- Effective use of AI tools to improve output quality and turnaround time.

📌 Senior Graphic Designer (Bahadurgarh)
🏢 Innovis Polychem
📍 Bahadurgarh