Job Responsibilities

1. Manage the company's social media accounts, including Facebook, Instagram, YouTube and other platforms.
2. Create attractive social media posts, reels, stories, banners and promotional videos.
3. Plan and execute social media marketing campaigns to promote domestic and international tour packages.
4. Run paid advertisements on Facebook and Instagram (Meta Ads).
5. Generate quality customer enquiries and leads through social media campaigns.
6. Identify target audiences based on location, interests, age and travel preferences.
7. Monitor campaign performance, engagement, reach, clicks and lead generation.
8. Respond to social media comments, messages and customer enquiries.
9. Coordinate with the sales team to convert social media leads into bookings.
10. Prepare daily, weekly and monthly social media performance reports.
11.



Develop creative marketing strategies to increase brand awareness and customer engagement.
12. Analyse competitors' social media activities and implement new promotional ideas.

Required Skills & Qualifications

- Experience in social media management and digital marketing.
- Knowledge of Facebook Ads Manager and Instagram promotions.
- Knowledge of Meta Ads campaign setup and audience targeting.
- Basic graphic designing skills using Canva or Photoshop.
- Video editing skills using CapCut, Premiere Pro or similar tools.
- Valuable communication and creative thinking skills.
- Ability to generate leads and improve campaign performance.
- Knowledge of the travel and tourism industry will be an added advantage.

📌 Social Media Specialist (Madurai)
🏢 sri murugan travel agency
📍 Madurai