1. Plan, execute, and manage paid advertising campaigns across Meta Ads and Google Ads.
2. Generate quality leads through performance marketing campaigns.
3. Monitor and optimize campaigns to improve ROI and reduce cost per lead (CPL).
4. Conduct audience research, targeting, and competitor analysis.
5. Create and test ad creatives, copies, and campaign strategies.
6. Track campaign performance, conversions, and lead quality.
7. Manage advertising budgets and ensure effective spending.
8. Analyze campaign data and prepare daily, weekly, and monthly reports.
9. Coordinate with the sales team to track leads and improve conversion rates.
10. Implement retargeting campaigns and optimize marketing funnels.
11. Monitor website performance, landing pages, Pixel, and conversion tracking.
12. Identify recent opportunities to improve campaign performance and business growth.